Sikhism Essay Example | Topics and Well Written Essays - 1250 words

Sikhism - Essay Example Some Sikhs believe their religion to be a purified Hinduism, but most consider it to be a direct revelation from God, with no connection to any other religion (Robinson, 2005). Whatever be its’ origins, Sikhism has emerged as a religion in its’ own right, with its’ unique history, beliefs, prayers, practices and concept of God. The word ‘Sikh’ in Punjabi is defined as ‘disciple’ and connotes a disciple of God. ‘Guru’ is a Sanskrit word for teacher. In Sikhism, the Gurus are considered to be Enlightened Masters. The Reht Maryada, the official Sikh Code of Conduct, defines a Sikh as any man or woman who believes in One Immortal Being, the ten Gurus, the Guru Granth Sahib- the holy book of the Sikhs, the teachings of the Gurus and the baptism introduced by the tenth Guru and does not owe allegiance to any other religion. The history of Sikhism is mirrored in the life of its’ Gurus. The first Guru was Guru Nanak Dev (1469 – 1539), who founded the Sikh religion. He was born into a Hindu family. He attained enlightenment at the age of thirty, while bathing in the river Bain and proclaimed the immortal words, â€Å"There is no Hindu, no Muslim.† He traveled extensively through the Indian subcontinent and the Persian Gulf, spreading his message of one, tr ue God through the medium of hymns and stories that would reach the common people. He was followed by Guru Angad Dev (1504 – 1552), who popularized the Gurmukhi script among the Sikhs and advocated a casteless society. He was succeeded by Guru Amar Das (1479 – 1574), who institutionalized the free Sikh communal kitchen, or langar, opposed the subjugation of women through the purdah and sati and supported widow remarriage. Through trained apostles, called Masands, he spread Sikhism throughout the country. The Fourth Master was Guru Ram Das (1534 – 1581), who founded the holy city of

Environmental Issues in the Car Industry

Environmental Issues in the Car Industry What are the environmental issues facing the future of the European car industry? Abstract This paper looks at the issues facing the European car industry with regard to environmental issues. This is done by looking at past and present published material that revolves around the subject matter under specified themes. Theoretical perspectives within the European business environment such as pestle, models of market structure, profit maximisation, sources of finance, market segmentation, branding strategy, European business and its effects on the environment are all explained in relation to their relevance of environmental issues. These theoretical themes are used because they all act as a catalyst to the subject matter of the problems caused by cars which are not fuel efficient or less pollutant within Europe. In addition, a recently published paper on the directive for labelling on cars with regard to CO2 emissions, awareness of consumers, and fuel efficiency types in the European Union is used as empirical evidence to support ones findings as there was a shortage of time to carry out one. Finally a critical review of matches and miss-matches is used to compare and contrast similarities between the theoretical perspectives identified to prove the latter mentioned and the empirical evidence gathered for this paper, so as to forge a way forward for the European Car Industry. Chapter 1: A Brief History of The Car Industry Introduction The European Car Industry is one that has come of age. From its early beginnings over 100 years ago, it is beginning to show signs of struggling in today’s modern society. This has come about due to the new challenges that the industry is facing in the new millennium. Issues such as air pollution, congestion, traffic jams etc., are all factors that have made the car industry rethink its goals, objectives, its marketing, and the consequences that are not foreseen. As a whole the car industry makes nearly 60 million cars and trucks every year, and employs millions of people around the world. Average profit margins have declined from 20 present or more in its hey days of the1920’s to around 10 present in the 1960’s and less than 5 present in this present day, infect some volume car makers such as Fiat, Ford, and Vauxhall, have actually been losing money. It can be stated that over century ago the car industry feasibly invented modern industrial capitalism. In the Economist (2004) the car started life in Germany and early development of the industry began in France (hence the word automobile, a French word) in the 1900’s, but it was in America that the car industry came of age with the Henry Ford T-Model of mass production which started in Chicago round about the same period(1900’s). In the 1920’s Alfred Sloan’s ideas of running General Motors provided the model for the great corporations that grew up to dominate the second half of the 20th century. General Motors soon swept past Ford as Alfred Sloan revolutionized the young car industry, and Ford never regained the dominance it enjoyed in its infancy days of mass production. The car industry can be said to be ahead of its time in many respects. For example, in ‘planned obsolescence, which is the frequent changes in design and style that tempted customers to switch to a newer model every year or so. In the 1970’s when the oil price quadrupled, the industry found itself under attack from environmentalists outraged by its products gas consuming and exhuming nature, (air pollution, etc.). It was also the first industry to come under government scrutiny, from safety concerns to environmental issues to antitrust worries in the days when General Motors had 60 present of its domestic market and could shut out competitors with a few well-chosen price cuts. However, when small economical and reliable Japanese Cars started to eat into Detroit’s market share, the American government imposed restraints on those imports. Soon afterwards, theca industry in Europe came under the same similar pressures and followed suit. Due to the sporadic recognition and existence as a pillar of industrial capitalism, the car industry also found itself at the mercy of trade unions in the 1920’s and 1930’s. Its workers increasingly pushed for trade unionisation in which a times the car factories in the Detroit area, the British Midlands, in Frankfurt, Germany, and the huge plants around Paris were the main battleground of the Class war. Although today trade union membership is still as high as ever, the power they wielded in the 1920’s to 1970’s has diminished immensely. Today, the motor car is the epitome of mass production, mass marketing and mass consumption, with some of the strongest brands in the world. For most households in rich countries, it is the second-biggest purchase after a house or flat, which makes the industry a pillar of modern industrial capitalism as earlier mentioned. Few other consumer goods industries depend so heavily on second hand market for their products. Now, understanding how the European Car Industry operates and the many pressures that it faces is essential to an understanding of the predicament the UK car buyers currently faces. Around 70 present of new cars sold in the UK are imported, with the great majority of these imports coming from the rest of Europe. The UK market is intrinsically tied into the pattern of car making and distribution across Europe. Thus the behaviour of the UK motor industry towards both its retailing and service partners and towards consumers is part of the wider behaviour of the European Car Industry. The industry can be said to be mature one. In virtually every country of North West Europe, the density of car ownership has almost reached its practical maximum. There are some opportunities for growth left in Southern and Central Europe, but they will be largely used up in the next few years. Following on, the consequences of mass production, and a slow introduction of cars that run on synthetic or alternative fuels has led to a rapid increase in environmental pollution, CO2 emissions, traffic jams, congestion, and human related diseases such as lung cancer, all of which are serious environmental issues, which the European Car Industry have found itself slow to adapt, change, amend and implement to the betterment of the wider society. This has led to directives and committees from the European Union to be setup to tackle the issued mentioned above and the latter. With this in mind a review of existing material that has been published in the press and journals will now be critically analysed. Chapter 2: Existing Literature Reviewed The need to galvanise and understand the unforeseen circumstances of mass car production and environmental issues in the European Union has been stressed by researchers for more than three decades. According to the Europa (2005), the EU is the largest automotive production region (34%) in the world and the industry comprises 7.5% of the manufacturing sector in the union. Direct employment by the automotive industry stands at about two million employees, while the total employment effect (direct and indirect) is estimated to be about ten million. It also adds that since the year 2001, the motor vehicle production has decreased in the European Union, from 17.2 million units in 2001 to 16.9 million units in 2002. The decline continued into2003, with 70,000 motor vehicles less being produced, compared to2002. This decline is due to the worsening of the macro-economic situation where consumer demand has been decreasing. Lagunas (2005)correlates with this by stating that motor vehicles have become the prime means of personal and commercial mobility in today’s world. Growing prosperity has led to a spectacular rise in car use, phenomenon being repeated in the new member states which joined the Union in 2004. In China and other booming countries with looser anti-pollution rules than the EU, trends show major increases in private transportation. This success has generated serious concerns about the environmental effects of vehicle use, in particular traffic congestion, air pollution, traffic-related diseases, and noise. In addition Lagunas (2005) states that these concerns have led the EU to formulate the objective of decoupling economic growth from transport growth. The EU has come up with legislation and initiatives to drive the change towards cleaner cars while promoting sustainable transport modes and model shift. It goes on to state that the interest in cleaner, less polluting vehicles and fuel has grown rapidly in recent years. Emissions from petrol and diesel engines have been significantly reduced in the last decade, driven mainly by European legislation and will continue to be reduced. In elaboration Lagunas(2005) states that in the EU, almost 40 present of the transport sector’s CO2 emissions are produced by the use of private cars in cities, CO2 emissions are damaging the environment and contributing to climate change; both petrol and diesel engines have their good and bedsides as regards emissions; engines working with diesel fuel emit lessCO2 than the ones working with petrol; on the other hand diesel engines are releasing more cancer causing particles in the air. Air pollution caused by car emissions has health impacts; problems include aggravation of respiratory and cardio-vascular diseases, asthma, and decreased lung functions. Gartner (2005) also argues that the effectiveness of the directive made by the EU relating to the availability of consumer information on fuel economy and CO2 emissions has been successful and gained momentum in some European countries but not all. Reasons being consumers lack awareness of fuel economy and environmental impacts of fuels as well as available information tools, in which one of the possibly ways to tackle this as stated by Gartner(2005) was to increase consumers awareness by standard equipment of new cars with fuel consumption indicators or cruise control. In addition Gartner (2005) argues that fuel economy and environmental impact are in general no major factor in vehicle purchase decisions and fuel consumption is mostly only important because of the cost, but not to environmental issues. ACNielsen (2005) agrees with this by saying when it comes to what influences consumer’s choice of car brand, manufacturers of luxury vehicles may be surprised to learn that image and prestige do not appear to be a top priority, in which engine size and environmentally friendly cars are regarded as the least important features to the Europeans when it comes to buying a car. Interest; however is growing slowing with a greater awareness of climate change and CO2 emission issues. Gartner (2005) also states that general awareness of label, poster/display and guide on CO2 emissions and fuel efficiency on cars is quite small and most of the information tools are not regarded as very informative or effective, although it can be said that this varies f rom one EU country to another. For example, in Austria, the label is regarded as the most informative and efficient element, compared to teak where the label was not assessed as effective in detail. In an article by the BBC (2002) it was argued that there are five major groups of car manufacturers in the world, they are General Motors, Ford, DaimlerChrysler Benz, Toyota, and Volkswagen. Of these only Toyota relies on one global brand name. All the others have a web of subsidiaries spanning the world. We must understand that the real reason why the car manufacturing firms are in business is to make money and maintain their prestige as a world class car manufacturer. To do this means they (car manufacturers) will have to constantly roll-out new models, with better gadgets, with performance and style. That is why, as Madsen (2002) argues, Volkswagen launched its luxury car, ‘the Phaeton’ to compete against the Audi, Bentley, Bugatti, and Lamborghini brands. This initiative was and is deemed as a risky push by the Group. However, the Chairman of the group Rd. Bernd Pischetsrieder argues that success would not be measured by sales volumes that the key was to enhance the Volkswagen brand. It was also argued by critics from within and outside the firm that the launch of the Phaeton, delayed the launch of the Audi, which is a car from within the group. However, he was quick to mute the negative by stating that possibly, the dealers learn to be a bit quicker and not to find the competitor in-house but out-house, and this will help the business; adding it is the engineers and marketers of the Audi brand that have the serious challenge of making sure that the brand does well. With this type of attitude within car firms it shows that environmental issues are the least likely concern within the European Car Industry. In the UK, white paper by DETR (2002) stated that many towns and cities suffer from traffic jams and polluted streets and as a result, are less attractive places in which to live and do business. Reducing the negative impacts of traffic on the quality of people’s lives is a key element of improving the urban environment, as set out in the government’s recent urban white paper. Adding that emissions of air pollutants arising from road traffic are set to decline over the period to 2010 as a result of improvement s in vehicle technology and fuel quality, but are forecast to begin rising again beyond 2010 due to increased traffic growth. Indirectly, an increase in car sales that are not fuel efficient means more air pollution, increased traffic jams, and lung cancer. However, in Europe the car market has become largely a market for replacement vehicles within a largely static market rather than one driven by a growing buyer base, Consumer association (2000). In addition, the market is crowded with over 40 marques and 250 models on offer and major product innovation is rare and rapidly imitated. Notwithstanding, product branding activity is intense and advertising spends are large and directed at creating a sense of differentiation. In another article by the BBC (2002) it was argued that in the UK, car prices were still too high and one of the major reasons for this was the ‘block exemption’, which allows network of national or regional dealers selected by car manufacturers, to flourish. However, this (block exempt) has now been abolished byte European parliament. In another article by the BBC (2002), it was argued that the number of car manufacturing companies had shut down due to the fall in export demand owing to the euros weakness against the pound; this is in relation to the fact that 70% of cars driven on Roads are European Imports. In the Economist (2004), it was argued that out of the world’s top 17 car compani es, only half were earning more than the cost of their capital. The value creators in Europe were Porsche, the Mercedes bit of DaimlerChrysler, BMW, and Peugeot. In Asia, Toyota, Nissan, Honda, Hyundai, and Kia made the cut. But America’s big three GM, Ford, and Chrysler, were all in the value destruction group, along with Renault, Fiat, Mazda, Mitsubishi, and. In the same article GM’s boss argues that the Japanese government is providing indirect aid to the country’s car companies by holding down the yen, thereby lowering their costs of producing export models and parts for the American assembly plants and also in Europe. American and European manufacturers maintain that the Japanese do this solely to boost their exports; but it can be stated that the real reason for the Japanese government of implementing such a policy may have been to head off deflation and revive the domestic Japanese economy. In another article by Europa (2005) Verheugen, the vice-president of the European Commission responsible for Enterprise and Industry argues that a legal framework will need to be created via CARS 21 High level group, in which the overall objective is to make recommendations for the short, medium and long-term public policy and regulatory framework for the car industry that enhances its global competitiveness as well as employment, while sustaining further progress in safety and environmental performance at a price affordable to the customer. Corby (2005) also argues that the environmental performance of cars has been improved dramatically over the past decade. New cars have become more fuel efficient and they emit less toxic emissions than cars in the 1970’s, adding that environmental innovation is essential for the sustainability and competitiveness of the European car industry. The previous mentioned shows that great changes are being made in the European Car Industry with regard to environmental issues. In a press release by the Auto Industry (2003), it was argued that new car average CO2 emissions fell to 174.2 g/CO2per km in 2002, 8.2 present down on the 1997 baseline and 1.9 present below the 2001 average. The rise of the superman in the UK over recent years has helped to lower average CO2 emissions through the wider appeal of smaller cars. In the same article, it was stated that Diesel fuelled cars have been a significant influence on the reduction in average CO2 emissions. Diesel models took a record 23.5 present share of the UK market in 2002, with demand up 38 present. In another published article by Lagunas (2005), it was suggested that the average new car in the EU – 15 was releasing almost 12% less CO2 in 2003 than it did in 1995, however pressure was growing, especially from Berlin, to push automakers to make further cuts. In the same article, the German Advisory Council on the Environment (SRU), a government body, blamed the European commission for allowing car makers to exceed limit values for particulate matter (pm) and CO2. It criticizes the industry’s voluntary target to reduce emissions to 120 g/km by 2012 as being too modest, saying a target of 100g/km is achievable by that date. It therefore, proposes an ‘innovation forcing strategy’ to push carmakers embarking on the global competitive race for improved environmental performance of vehicles. Balzac (1998) adds to the furore that because the Yen is one of the leading international currencies, solving the problem (devaluation of Yen) requires international answers. In the same article, as the Car industry is considered one of the key industries in Japan and Europe, a devaluation of the Yen directly affects the European Car Industry. As mentioned in the latter sections a devaluation of the Yen enables Japanese car manufacturers to sell their cars at much lower affordable prices to potential customers in Europe, and North America, in which the European Car Industry would suffer the most due to a high value of the currencies within the European Union member states. With all this in mind, the remainder of this paper proceeds as follows: Chapter 3: Theoretical Perspectives on the European Business Environment  and Marketing Chapter 4: Empirical Evidence. Chapter 5: Critical analysis of Theoretical perspectives and empirical evidence Chapter 6: Summary and Conclusion. Chapter 3: Theoretical Perspectives On The European Business Environment and Marketing In order to have a clear understanding of the concept of the business environment within Europe and the marketing of the car industry, we will first need to identify the meaning of the terminologies. European business is a generic term which describes Avery wide variety of agricultural, industrial and service activities undertaken by a large number of different organisations across the continent of Europe. Examples of European business might include: Privatised telecommunications companies such as Deutsche Telekom; a French recording company based in a converted barn in Normandy, France; a farm in Eastern England, highly mechanised and engaged in agribusiness; a transnational organisation such as the German car producer Volkswagen, with factories in Germany (VW and Audi), Spain (Seat), the Czech Republic (Skoda) and the UK (Bentley) etc. European business may be run by one person or it may be a small private company. Alternatively it may be a large organisation employing thousands of people, with assets worth hundreds of millions of euros and based in many different European countries. The European business environment refers to the conditions within which European businesses operate. Typically it involves a number of different interacting forces which shape the environment, and thus how a business formulates its long-term strategy, its tactics and its daily operations within this environment. These factors may include political, economic, social, cultural, religious and linguistic forces. Now, marketing is the social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Kilter et al. (2005). For example, important terms such as needs, wants, and demands; products and services; value, satisfaction and quality; exchange, transactions and relationship; and markets are all core marketing concepts which are linked, with each concept building on the one before it. Each part of the marketing definition defines what marketing is and how it is practised. With this in mind we can now move on to discuss about the theoretical concepts used in the understanding of the business environment and marketing of the European car industry. There are several important conceptual frameworks that are used for understanding the environmental impacts of the European car industry. The ones used in this paper are: †¢ PESTLE †¢ Models of Market Structure †¢ Profit Maximisation †¢ Sources of Finance †¢ Market segmentation †¢ Branding strategy †¢ The European Business and the environment 3.1 PESTLE This means, Political factors influencing a business environment; Economic factors; Sociological influences; Technological influences; Legal factors; and Environmental/ethical issues. This framework issued to analyse the European business environment. 3.1.1 Political The political beliefs of governments and the policies they implement to pursue them have a major impact on the European business environment. This is both in their own right and also through other policies, such as economic ones; hence the re-emergence of political economy in recent years. Additionally, other political philosophies may also have an impact on EU society and hence on the business environment. In the extreme case the economic policies pursued by the former Soviet bloc, with its emphasis on central planning, clearly had massive impact on the ownership, organisational structure, operations and lack of profitability of government-owned European businesses operating in this area. Similarly, the UK Thatcher governments of the1980s created a business environment of entrepreneurship which was largely shaped by the political beliefs of Margaret Thatcher and her close advisors, which subsequently influenced other countries in Europe 3.1.2 Economic The economic policies pursued by EU governments clearly have significant influence on the environment within which European businesses operate. Since the signing of the Treaty of Maastricht was completed in 1993 EU currency (SEC), formerly called the European currency unit (ecru) but now known as the euro, as part of the moves to Economic and Monetary Union (EMU). The commitment by EU governments to meet the Maastricht convergence criteria, as a precondition for acceptance to the first wave of membership of the single European currency, has obliged them to demonstrate fiscal restraint to meet the criteria relating to budget deficit (not to exceed 3 present of the country’s gross domestic product or GDP) and national debt (not to exceed 60 present of GDP). The purpose of the convergence criteria, as their name suggest, is to converge potential members’ economies to broadly similar levels in terms of the rate of inflation, the level of long-run interest rates, and the stability of their exchange rates and, as noted, government debt. In addition the ability of countries to converge to a common position in their business cycles, in practice to converge their business cycles with that of Germany’s as the leading Economy. In practice the problems of non-convergence were demonstrated in the early 1990s when Germany raised its interest rates to counter inflationary pressures. These had resulted from borrowing to fund major expenditure in Eastern Germany to redevelop the infrastructure and productive capacity after the collapse of the communist regime of the former East Germany. 3.1.3 Sociological This is examined in three broad areas: culture, language and religion. Culture: The fact that the British have a totally private sense of distance. This is most visibly seen in the shared pretence that Britain is a lonely island in the middle of an empty green sea. Culture has been described as ‘the way we do things round here’. In this sense it may be viewed as the inherent values, attitudes, social conventions and mores of a nation. In most cases these are transmitted from one generation to another, usually through the family. Increasingly, however, culture is modified by education, the media and peer influences as the pace of change accelerates in modern society. Cultural differences contribute to the diversity of the people who live in Europe and hence are an enriching experience. Cultural differences can also create barriers, however, which in turn have significant implications for European Businesses since, if they are to succeed another than their domestic market, these differences must be taken into account. Examples of cultural differences are: the business organisation, in Germany businesses are rigid in their approach and expect everything to be done through proper bureaucratic channels with full technical detail provided. In contrast, British firms involved in collaborative ventures, or who have opened subsidiary companies in Germany, are more casual and relaxed enabling them to be more flexible when sudden response is needed to market change. This difference in operational philosophy can cause problems. Class is also a major factor in determining social attitudes in the business environment, particularly in the UK but also in other parts of Europe. In contrast, in less class-divisive societies such as Denmark, Sweden, and Norway attitudes may be quite different, people such as senior managers secretaries are regarded as important people in the organisation, whereas in the previously mentioned countries this would not be so tithe same extent. Business attitudes to delivery dates are also important. European businesses operating in Germany soon find that when they promise a delivery date for a new product consumers expect it in the shops on that day, not several weeks later Firms who slack on this simple rule find themselves bombarded with telephone calls-mails, and letters. In contrast, in Spain and Greece attitudes are much more causal in this respect; the personal appearance and behaviour, the French place much emphasis on establishing personal contact in business dealings and expect the people they deal with to have style. The Spanish believe in the importance of being smartly but conservatively dressed and demonstrating worldly knowledge, for example of good cuisine and wine; these are important issues when dining out, attending trade delegation receptions and so on, where business contacts are made. Scandinavians in contrast are much more casual in their dress; Cultural training programmes, these differences have implications for the training policies adopted by companies; some European businesses are now adopting recruitment policies where new employees are expected not only to have fluency in more than one language, but also to demonstrate some cross-cultural knowledge. Language: In the EU there are currently 13 EU official languages and another 35 territorial minority languages, which include Basque, Breton, Catalan, Cornish, Frisian, Galician, Letzeburgesh, Irish Gaelic, Occitan, Slovene, and Welsh. Language above all else defines group of people as distinct from all others in Europe, since it also implies culture, inherited knowledge and beliefs and terms of reference and thought specific to that group alone. In that sense there is therefore an overlap with the above. Different languages and dialects as a whole all create market differences. Religion: In the traditional Catholic countries of Europe, particularly Eire, Italy, Poland and Spain, the impact of formal organised religion on society and hence business is very important. Past controls on the sale of contraceptives in Eire are one such example. In Poland the Catholic Church has a vital role to play in the political scene with all parties having a commitment to Christian values in their policies. As a whole, businesses in Europe must bearing that increasingly the EU is becoming a society of many faiths. Certainly the large number of Jews resident in Europe has always been obvious. Now however many Muslims have entered EU countries and their religious and moral susceptibilities must also be heeded as much as another religion. 3.1.4 Technological Clearly technology has had a major impact on the European business environment, particularly information technology. The impact of its use will be so pervasive as to be hard to imagine life without it. This ranges from autopilots on aeroplanes to computer-controlled traffic management systems in our cities; from computer-controlled robots on factory assembly lines to screen trading in stock and foreign exchange markets; from the growth of consumer purchases via the internet to the use of e-mail rather than conventional letters or faxes. In this sense Bill Gates of Microsoft has argued that the internet will in effect act as a market-maker, bringing together buyers and sellers with minimum friction, and not just for goods and services but also in the Labour market. In 1994 the EU setup a first policy framework for the EU information society. These proposed initiatives to regulate the information society: it sought to bring together all those involved in creating networks, applying information technology and establishing the basic services; and it sought to raise public awareness about information technology. Most of these have now been implemented or are in the process of being implemented. This has had significant implications for European businesses by shaping the environment within which they operate. 3.1.5 Legal Inevitably legal systems can differ significantly from European country to country both in terms of their content and how they are interpreted. At the one extreme in Russia, transformation has required work, in the 1990s, to develop a legal system to come to terms with the concepts of private property (particularly ownership of land) and the legal existence of private and public limited companies with the ability to hire and dismiss labour, enter into contracts, buy, own and sell assets and so forth. At the other extreme, in the EU, Union legislation applies to all member countries and is establishing elements of a common legal framework for all, even though individual countries still, of course, have their own laws. This is based on key treaties, such as, the Treaty of Rom 1957, the Single European Act1987, the Maastricht Treaty 1993, and so forth. All these treaties will directly affect European Businesses. The main influences of country’s legal system on a business are through their impact on the business’s marketing mix and the laws affecting competition. For the most legal systems are based on civil law that is detailed rules and regulations which are strictly interpreted. In the UK, in contrast, the legal system is based on common law which is determined by past precedent and is more flexible in its interpretation. In terms of marketing a product EU countries tend to be more regulated because the Environmental Issues in the Car Industry Environmental Issues in the Car Industry What are the environmental issues facing the future of the European car industry? Abstract This paper looks at the issues facing the European car industry with regard to environmental issues. This is done by looking at past and present published material that revolves around the subject matter under specified themes. Theoretical perspectives within the European business environment such as pestle, models of market structure, profit maximisation, sources of finance, market segmentation, branding strategy, European business and its effects on the environment are all explained in relation to their relevance of environmental issues. These theoretical themes are used because they all act as a catalyst to the subject matter of the problems caused by cars which are not fuel efficient or less pollutant within Europe. In addition, a recently published paper on the directive for labelling on cars with regard to CO2 emissions, awareness of consumers, and fuel efficiency types in the European Union is used as empirical evidence to support ones findings as there was a shortage of time to carry out one. Finally a critical review of matches and miss-matches is used to compare and contrast similarities between the theoretical perspectives identified to prove the latter mentioned and the empirical evidence gathered for this paper, so as to forge a way forward for the European Car Industry. Chapter 1: A Brief History of The Car Industry Introduction The European Car Industry is one that has come of age. From its early beginnings over 100 years ago, it is beginning to show signs of struggling in today’s modern society. This has come about due to the new challenges that the industry is facing in the new millennium. Issues such as air pollution, congestion, traffic jams etc., are all factors that have made the car industry rethink its goals, objectives, its marketing, and the consequences that are not foreseen. As a whole the car industry makes nearly 60 million cars and trucks every year, and employs millions of people around the world. Average profit margins have declined from 20 present or more in its hey days of the1920’s to around 10 present in the 1960’s and less than 5 present in this present day, infect some volume car makers such as Fiat, Ford, and Vauxhall, have actually been losing money. It can be stated that over century ago the car industry feasibly invented modern industrial capitalism. In the Economist (2004) the car started life in Germany and early development of the industry began in France (hence the word automobile, a French word) in the 1900’s, but it was in America that the car industry came of age with the Henry Ford T-Model of mass production which started in Chicago round about the same period(1900’s). In the 1920’s Alfred Sloan’s ideas of running General Motors provided the model for the great corporations that grew up to dominate the second half of the 20th century. General Motors soon swept past Ford as Alfred Sloan revolutionized the young car industry, and Ford never regained the dominance it enjoyed in its infancy days of mass production. The car industry can be said to be ahead of its time in many respects. For example, in ‘planned obsolescence, which is the frequent changes in design and style that tempted customers to switch to a newer model every year or so. In the 1970’s when the oil price quadrupled, the industry found itself under attack from environmentalists outraged by its products gas consuming and exhuming nature, (air pollution, etc.). It was also the first industry to come under government scrutiny, from safety concerns to environmental issues to antitrust worries in the days when General Motors had 60 present of its domestic market and could shut out competitors with a few well-chosen price cuts. However, when small economical and reliable Japanese Cars started to eat into Detroit’s market share, the American government imposed restraints on those imports. Soon afterwards, theca industry in Europe came under the same similar pressures and followed suit. Due to the sporadic recognition and existence as a pillar of industrial capitalism, the car industry also found itself at the mercy of trade unions in the 1920’s and 1930’s. Its workers increasingly pushed for trade unionisation in which a times the car factories in the Detroit area, the British Midlands, in Frankfurt, Germany, and the huge plants around Paris were the main battleground of the Class war. Although today trade union membership is still as high as ever, the power they wielded in the 1920’s to 1970’s has diminished immensely. Today, the motor car is the epitome of mass production, mass marketing and mass consumption, with some of the strongest brands in the world. For most households in rich countries, it is the second-biggest purchase after a house or flat, which makes the industry a pillar of modern industrial capitalism as earlier mentioned. Few other consumer goods industries depend so heavily on second hand market for their products. Now, understanding how the European Car Industry operates and the many pressures that it faces is essential to an understanding of the predicament the UK car buyers currently faces. Around 70 present of new cars sold in the UK are imported, with the great majority of these imports coming from the rest of Europe. The UK market is intrinsically tied into the pattern of car making and distribution across Europe. Thus the behaviour of the UK motor industry towards both its retailing and service partners and towards consumers is part of the wider behaviour of the European Car Industry. The industry can be said to be mature one. In virtually every country of North West Europe, the density of car ownership has almost reached its practical maximum. There are some opportunities for growth left in Southern and Central Europe, but they will be largely used up in the next few years. Following on, the consequences of mass production, and a slow introduction of cars that run on synthetic or alternative fuels has led to a rapid increase in environmental pollution, CO2 emissions, traffic jams, congestion, and human related diseases such as lung cancer, all of which are serious environmental issues, which the European Car Industry have found itself slow to adapt, change, amend and implement to the betterment of the wider society. This has led to directives and committees from the European Union to be setup to tackle the issued mentioned above and the latter. With this in mind a review of existing material that has been published in the press and journals will now be critically analysed. Chapter 2: Existing Literature Reviewed The need to galvanise and understand the unforeseen circumstances of mass car production and environmental issues in the European Union has been stressed by researchers for more than three decades. According to the Europa (2005), the EU is the largest automotive production region (34%) in the world and the industry comprises 7.5% of the manufacturing sector in the union. Direct employment by the automotive industry stands at about two million employees, while the total employment effect (direct and indirect) is estimated to be about ten million. It also adds that since the year 2001, the motor vehicle production has decreased in the European Union, from 17.2 million units in 2001 to 16.9 million units in 2002. The decline continued into2003, with 70,000 motor vehicles less being produced, compared to2002. This decline is due to the worsening of the macro-economic situation where consumer demand has been decreasing. Lagunas (2005)correlates with this by stating that motor vehicles have become the prime means of personal and commercial mobility in today’s world. Growing prosperity has led to a spectacular rise in car use, phenomenon being repeated in the new member states which joined the Union in 2004. In China and other booming countries with looser anti-pollution rules than the EU, trends show major increases in private transportation. This success has generated serious concerns about the environmental effects of vehicle use, in particular traffic congestion, air pollution, traffic-related diseases, and noise. In addition Lagunas (2005) states that these concerns have led the EU to formulate the objective of decoupling economic growth from transport growth. The EU has come up with legislation and initiatives to drive the change towards cleaner cars while promoting sustainable transport modes and model shift. It goes on to state that the interest in cleaner, less polluting vehicles and fuel has grown rapidly in recent years. Emissions from petrol and diesel engines have been significantly reduced in the last decade, driven mainly by European legislation and will continue to be reduced. In elaboration Lagunas(2005) states that in the EU, almost 40 present of the transport sector’s CO2 emissions are produced by the use of private cars in cities, CO2 emissions are damaging the environment and contributing to climate change; both petrol and diesel engines have their good and bedsides as regards emissions; engines working with diesel fuel emit lessCO2 than the ones working with petrol; on the other hand diesel engines are releasing more cancer causing particles in the air. Air pollution caused by car emissions has health impacts; problems include aggravation of respiratory and cardio-vascular diseases, asthma, and decreased lung functions. Gartner (2005) also argues that the effectiveness of the directive made by the EU relating to the availability of consumer information on fuel economy and CO2 emissions has been successful and gained momentum in some European countries but not all. Reasons being consumers lack awareness of fuel economy and environmental impacts of fuels as well as available information tools, in which one of the possibly ways to tackle this as stated by Gartner(2005) was to increase consumers awareness by standard equipment of new cars with fuel consumption indicators or cruise control. In addition Gartner (2005) argues that fuel economy and environmental impact are in general no major factor in vehicle purchase decisions and fuel consumption is mostly only important because of the cost, but not to environmental issues. ACNielsen (2005) agrees with this by saying when it comes to what influences consumer’s choice of car brand, manufacturers of luxury vehicles may be surprised to learn that image and prestige do not appear to be a top priority, in which engine size and environmentally friendly cars are regarded as the least important features to the Europeans when it comes to buying a car. Interest; however is growing slowing with a greater awareness of climate change and CO2 emission issues. Gartner (2005) also states that general awareness of label, poster/display and guide on CO2 emissions and fuel efficiency on cars is quite small and most of the information tools are not regarded as very informative or effective, although it can be said that this varies f rom one EU country to another. For example, in Austria, the label is regarded as the most informative and efficient element, compared to teak where the label was not assessed as effective in detail. In an article by the BBC (2002) it was argued that there are five major groups of car manufacturers in the world, they are General Motors, Ford, DaimlerChrysler Benz, Toyota, and Volkswagen. Of these only Toyota relies on one global brand name. All the others have a web of subsidiaries spanning the world. We must understand that the real reason why the car manufacturing firms are in business is to make money and maintain their prestige as a world class car manufacturer. To do this means they (car manufacturers) will have to constantly roll-out new models, with better gadgets, with performance and style. That is why, as Madsen (2002) argues, Volkswagen launched its luxury car, ‘the Phaeton’ to compete against the Audi, Bentley, Bugatti, and Lamborghini brands. This initiative was and is deemed as a risky push by the Group. However, the Chairman of the group Rd. Bernd Pischetsrieder argues that success would not be measured by sales volumes that the key was to enhance the Volkswagen brand. It was also argued by critics from within and outside the firm that the launch of the Phaeton, delayed the launch of the Audi, which is a car from within the group. However, he was quick to mute the negative by stating that possibly, the dealers learn to be a bit quicker and not to find the competitor in-house but out-house, and this will help the business; adding it is the engineers and marketers of the Audi brand that have the serious challenge of making sure that the brand does well. With this type of attitude within car firms it shows that environmental issues are the least likely concern within the European Car Industry. In the UK, white paper by DETR (2002) stated that many towns and cities suffer from traffic jams and polluted streets and as a result, are less attractive places in which to live and do business. Reducing the negative impacts of traffic on the quality of people’s lives is a key element of improving the urban environment, as set out in the government’s recent urban white paper. Adding that emissions of air pollutants arising from road traffic are set to decline over the period to 2010 as a result of improvement s in vehicle technology and fuel quality, but are forecast to begin rising again beyond 2010 due to increased traffic growth. Indirectly, an increase in car sales that are not fuel efficient means more air pollution, increased traffic jams, and lung cancer. However, in Europe the car market has become largely a market for replacement vehicles within a largely static market rather than one driven by a growing buyer base, Consumer association (2000). In addition, the market is crowded with over 40 marques and 250 models on offer and major product innovation is rare and rapidly imitated. Notwithstanding, product branding activity is intense and advertising spends are large and directed at creating a sense of differentiation. In another article by the BBC (2002) it was argued that in the UK, car prices were still too high and one of the major reasons for this was the ‘block exemption’, which allows network of national or regional dealers selected by car manufacturers, to flourish. However, this (block exempt) has now been abolished byte European parliament. In another article by the BBC (2002), it was argued that the number of car manufacturing companies had shut down due to the fall in export demand owing to the euros weakness against the pound; this is in relation to the fact that 70% of cars driven on Roads are European Imports. In the Economist (2004), it was argued that out of the world’s top 17 car compani es, only half were earning more than the cost of their capital. The value creators in Europe were Porsche, the Mercedes bit of DaimlerChrysler, BMW, and Peugeot. In Asia, Toyota, Nissan, Honda, Hyundai, and Kia made the cut. But America’s big three GM, Ford, and Chrysler, were all in the value destruction group, along with Renault, Fiat, Mazda, Mitsubishi, and. In the same article GM’s boss argues that the Japanese government is providing indirect aid to the country’s car companies by holding down the yen, thereby lowering their costs of producing export models and parts for the American assembly plants and also in Europe. American and European manufacturers maintain that the Japanese do this solely to boost their exports; but it can be stated that the real reason for the Japanese government of implementing such a policy may have been to head off deflation and revive the domestic Japanese economy. In another article by Europa (2005) Verheugen, the vice-president of the European Commission responsible for Enterprise and Industry argues that a legal framework will need to be created via CARS 21 High level group, in which the overall objective is to make recommendations for the short, medium and long-term public policy and regulatory framework for the car industry that enhances its global competitiveness as well as employment, while sustaining further progress in safety and environmental performance at a price affordable to the customer. Corby (2005) also argues that the environmental performance of cars has been improved dramatically over the past decade. New cars have become more fuel efficient and they emit less toxic emissions than cars in the 1970’s, adding that environmental innovation is essential for the sustainability and competitiveness of the European car industry. The previous mentioned shows that great changes are being made in the European Car Industry with regard to environmental issues. In a press release by the Auto Industry (2003), it was argued that new car average CO2 emissions fell to 174.2 g/CO2per km in 2002, 8.2 present down on the 1997 baseline and 1.9 present below the 2001 average. The rise of the superman in the UK over recent years has helped to lower average CO2 emissions through the wider appeal of smaller cars. In the same article, it was stated that Diesel fuelled cars have been a significant influence on the reduction in average CO2 emissions. Diesel models took a record 23.5 present share of the UK market in 2002, with demand up 38 present. In another published article by Lagunas (2005), it was suggested that the average new car in the EU – 15 was releasing almost 12% less CO2 in 2003 than it did in 1995, however pressure was growing, especially from Berlin, to push automakers to make further cuts. In the same article, the German Advisory Council on the Environment (SRU), a government body, blamed the European commission for allowing car makers to exceed limit values for particulate matter (pm) and CO2. It criticizes the industry’s voluntary target to reduce emissions to 120 g/km by 2012 as being too modest, saying a target of 100g/km is achievable by that date. It therefore, proposes an ‘innovation forcing strategy’ to push carmakers embarking on the global competitive race for improved environmental performance of vehicles. Balzac (1998) adds to the furore that because the Yen is one of the leading international currencies, solving the problem (devaluation of Yen) requires international answers. In the same article, as the Car industry is considered one of the key industries in Japan and Europe, a devaluation of the Yen directly affects the European Car Industry. As mentioned in the latter sections a devaluation of the Yen enables Japanese car manufacturers to sell their cars at much lower affordable prices to potential customers in Europe, and North America, in which the European Car Industry would suffer the most due to a high value of the currencies within the European Union member states. With all this in mind, the remainder of this paper proceeds as follows: Chapter 3: Theoretical Perspectives on the European Business Environment  and Marketing Chapter 4: Empirical Evidence. Chapter 5: Critical analysis of Theoretical perspectives and empirical evidence Chapter 6: Summary and Conclusion. Chapter 3: Theoretical Perspectives On The European Business Environment and Marketing In order to have a clear understanding of the concept of the business environment within Europe and the marketing of the car industry, we will first need to identify the meaning of the terminologies. European business is a generic term which describes Avery wide variety of agricultural, industrial and service activities undertaken by a large number of different organisations across the continent of Europe. Examples of European business might include: Privatised telecommunications companies such as Deutsche Telekom; a French recording company based in a converted barn in Normandy, France; a farm in Eastern England, highly mechanised and engaged in agribusiness; a transnational organisation such as the German car producer Volkswagen, with factories in Germany (VW and Audi), Spain (Seat), the Czech Republic (Skoda) and the UK (Bentley) etc. European business may be run by one person or it may be a small private company. Alternatively it may be a large organisation employing thousands of people, with assets worth hundreds of millions of euros and based in many different European countries. The European business environment refers to the conditions within which European businesses operate. Typically it involves a number of different interacting forces which shape the environment, and thus how a business formulates its long-term strategy, its tactics and its daily operations within this environment. These factors may include political, economic, social, cultural, religious and linguistic forces. Now, marketing is the social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Kilter et al. (2005). For example, important terms such as needs, wants, and demands; products and services; value, satisfaction and quality; exchange, transactions and relationship; and markets are all core marketing concepts which are linked, with each concept building on the one before it. Each part of the marketing definition defines what marketing is and how it is practised. With this in mind we can now move on to discuss about the theoretical concepts used in the understanding of the business environment and marketing of the European car industry. There are several important conceptual frameworks that are used for understanding the environmental impacts of the European car industry. The ones used in this paper are: †¢ PESTLE †¢ Models of Market Structure †¢ Profit Maximisation †¢ Sources of Finance †¢ Market segmentation †¢ Branding strategy †¢ The European Business and the environment 3.1 PESTLE This means, Political factors influencing a business environment; Economic factors; Sociological influences; Technological influences; Legal factors; and Environmental/ethical issues. This framework issued to analyse the European business environment. 3.1.1 Political The political beliefs of governments and the policies they implement to pursue them have a major impact on the European business environment. This is both in their own right and also through other policies, such as economic ones; hence the re-emergence of political economy in recent years. Additionally, other political philosophies may also have an impact on EU society and hence on the business environment. In the extreme case the economic policies pursued by the former Soviet bloc, with its emphasis on central planning, clearly had massive impact on the ownership, organisational structure, operations and lack of profitability of government-owned European businesses operating in this area. Similarly, the UK Thatcher governments of the1980s created a business environment of entrepreneurship which was largely shaped by the political beliefs of Margaret Thatcher and her close advisors, which subsequently influenced other countries in Europe 3.1.2 Economic The economic policies pursued by EU governments clearly have significant influence on the environment within which European businesses operate. Since the signing of the Treaty of Maastricht was completed in 1993 EU currency (SEC), formerly called the European currency unit (ecru) but now known as the euro, as part of the moves to Economic and Monetary Union (EMU). The commitment by EU governments to meet the Maastricht convergence criteria, as a precondition for acceptance to the first wave of membership of the single European currency, has obliged them to demonstrate fiscal restraint to meet the criteria relating to budget deficit (not to exceed 3 present of the country’s gross domestic product or GDP) and national debt (not to exceed 60 present of GDP). The purpose of the convergence criteria, as their name suggest, is to converge potential members’ economies to broadly similar levels in terms of the rate of inflation, the level of long-run interest rates, and the stability of their exchange rates and, as noted, government debt. In addition the ability of countries to converge to a common position in their business cycles, in practice to converge their business cycles with that of Germany’s as the leading Economy. In practice the problems of non-convergence were demonstrated in the early 1990s when Germany raised its interest rates to counter inflationary pressures. These had resulted from borrowing to fund major expenditure in Eastern Germany to redevelop the infrastructure and productive capacity after the collapse of the communist regime of the former East Germany. 3.1.3 Sociological This is examined in three broad areas: culture, language and religion. Culture: The fact that the British have a totally private sense of distance. This is most visibly seen in the shared pretence that Britain is a lonely island in the middle of an empty green sea. Culture has been described as ‘the way we do things round here’. In this sense it may be viewed as the inherent values, attitudes, social conventions and mores of a nation. In most cases these are transmitted from one generation to another, usually through the family. Increasingly, however, culture is modified by education, the media and peer influences as the pace of change accelerates in modern society. Cultural differences contribute to the diversity of the people who live in Europe and hence are an enriching experience. Cultural differences can also create barriers, however, which in turn have significant implications for European Businesses since, if they are to succeed another than their domestic market, these differences must be taken into account. Examples of cultural differences are: the business organisation, in Germany businesses are rigid in their approach and expect everything to be done through proper bureaucratic channels with full technical detail provided. In contrast, British firms involved in collaborative ventures, or who have opened subsidiary companies in Germany, are more casual and relaxed enabling them to be more flexible when sudden response is needed to market change. This difference in operational philosophy can cause problems. Class is also a major factor in determining social attitudes in the business environment, particularly in the UK but also in other parts of Europe. In contrast, in less class-divisive societies such as Denmark, Sweden, and Norway attitudes may be quite different, people such as senior managers secretaries are regarded as important people in the organisation, whereas in the previously mentioned countries this would not be so tithe same extent. Business attitudes to delivery dates are also important. European businesses operating in Germany soon find that when they promise a delivery date for a new product consumers expect it in the shops on that day, not several weeks later Firms who slack on this simple rule find themselves bombarded with telephone calls-mails, and letters. In contrast, in Spain and Greece attitudes are much more causal in this respect; the personal appearance and behaviour, the French place much emphasis on establishing personal contact in business dealings and expect the people they deal with to have style. The Spanish believe in the importance of being smartly but conservatively dressed and demonstrating worldly knowledge, for example of good cuisine and wine; these are important issues when dining out, attending trade delegation receptions and so on, where business contacts are made. Scandinavians in contrast are much more casual in their dress; Cultural training programmes, these differences have implications for the training policies adopted by companies; some European businesses are now adopting recruitment policies where new employees are expected not only to have fluency in more than one language, but also to demonstrate some cross-cultural knowledge. Language: In the EU there are currently 13 EU official languages and another 35 territorial minority languages, which include Basque, Breton, Catalan, Cornish, Frisian, Galician, Letzeburgesh, Irish Gaelic, Occitan, Slovene, and Welsh. Language above all else defines group of people as distinct from all others in Europe, since it also implies culture, inherited knowledge and beliefs and terms of reference and thought specific to that group alone. In that sense there is therefore an overlap with the above. Different languages and dialects as a whole all create market differences. Religion: In the traditional Catholic countries of Europe, particularly Eire, Italy, Poland and Spain, the impact of formal organised religion on society and hence business is very important. Past controls on the sale of contraceptives in Eire are one such example. In Poland the Catholic Church has a vital role to play in the political scene with all parties having a commitment to Christian values in their policies. As a whole, businesses in Europe must bearing that increasingly the EU is becoming a society of many faiths. Certainly the large number of Jews resident in Europe has always been obvious. Now however many Muslims have entered EU countries and their religious and moral susceptibilities must also be heeded as much as another religion. 3.1.4 Technological Clearly technology has had a major impact on the European business environment, particularly information technology. The impact of its use will be so pervasive as to be hard to imagine life without it. This ranges from autopilots on aeroplanes to computer-controlled traffic management systems in our cities; from computer-controlled robots on factory assembly lines to screen trading in stock and foreign exchange markets; from the growth of consumer purchases via the internet to the use of e-mail rather than conventional letters or faxes. In this sense Bill Gates of Microsoft has argued that the internet will in effect act as a market-maker, bringing together buyers and sellers with minimum friction, and not just for goods and services but also in the Labour market. In 1994 the EU setup a first policy framework for the EU information society. These proposed initiatives to regulate the information society: it sought to bring together all those involved in creating networks, applying information technology and establishing the basic services; and it sought to raise public awareness about information technology. Most of these have now been implemented or are in the process of being implemented. This has had significant implications for European businesses by shaping the environment within which they operate. 3.1.5 Legal Inevitably legal systems can differ significantly from European country to country both in terms of their content and how they are interpreted. At the one extreme in Russia, transformation has required work, in the 1990s, to develop a legal system to come to terms with the concepts of private property (particularly ownership of land) and the legal existence of private and public limited companies with the ability to hire and dismiss labour, enter into contracts, buy, own and sell assets and so forth. At the other extreme, in the EU, Union legislation applies to all member countries and is establishing elements of a common legal framework for all, even though individual countries still, of course, have their own laws. This is based on key treaties, such as, the Treaty of Rom 1957, the Single European Act1987, the Maastricht Treaty 1993, and so forth. All these treaties will directly affect European Businesses. The main influences of country’s legal system on a business are through their impact on the business’s marketing mix and the laws affecting competition. For the most legal systems are based on civil law that is detailed rules and regulations which are strictly interpreted. In the UK, in contrast, the legal system is based on common law which is determined by past precedent and is more flexible in its interpretation. In terms of marketing a product EU countries tend to be more regulated because the

Division of Labor Essay -- essays research papers

Marx's View of the Division of Labor The Division of Labor is a subject which has fascinated social scientists for millennia. Before the advent of modern times, philosophers and theologians concerned themselves with the implications of the idea. Plato saw as the ultimate form of society a community in which social functions would be rigidly separated and maintained; society would be divided into definite functional groups: warriors, artisans, unskilled laborers, rulers. St. Paul, in his first letter to the church at Corinth, went so far as to describe the universal Church in terms of a body: there are hands, feet, eyes, and all are under the head, Christ. Anyone who intends to deal seriously with the study of society must grapple with the question of the division of labor. Karl Marx was no exception. Marx was more than a mere economist. He was a social scientist in the full meaning of the phrase. The heart of his system was based on the idea of human production. Mankind, Marx asserted, is a totally autonomous species - being, and as such man is the sole creator of the world in which he finds himself. A man cannot be defined apart from his labor: "As individuals express their life, so they are. What they are, therefore, coincides with their production, both with what they produce and with how they produce."1 The very fact that man rationally organizes production is what distinguishes him from the animal kingdom, according to Marx. The concept of production was a kind of intellectual "Archimedean point" for Marx. Every sphere of human life must be interpreted in terms of this single idea: "Religion, family, state, law, science, art, etc., are only particular modes of production, and fall under its general law."2 Given this total reliance on the concept of human labor, it is quite understandable why the division of labor played such an important role in the overall Marxian framework. Property vs. Labor Marx had a vision of a perfect human society. In this sense, Martin Buber was absolutely correct in including a chapter on Marx in his Paths in Utopia. Marx believed in the existence of a society which preceded recorded human history. In this world, men experienced no sense of alienation because there was no alienated production. Somehow (and here Marx was never very clear) men fell into patterns of alienated production, and fr... ...of Revolution (Nutley, New Jersey: Craig Press, 1968), p. 112. 7 German Ideology, pp. 44-45. 8 Critique of the Gotha Program (1875), in Marx-Engels Selected Works, II, p. 24. This is one of the few places in which Marx presented some picture of the post-Revolutionary world. 9 Ibid. 10 Ludwig Yon Mises, Socialism (New Haven, Conn.: Yale University Press, [1922] 1951), p. 164. 11 Maurice Cornforth, Marxism and the Linguistic Philosophy (New York: International Publishers, 1965), p. 327. 12 German Ideology, p. 84. 13 Murray N. Rothbard, "Left and Right: The Prospects for Liberty," Left and Right, 1 (1965), p. 8. 14 "On the Jewish Question," (1843-44), in T. B. Bottomore, Karl Marx: Early Writings (New York: McGraw-Hill, 1964), pp. 34-40. 15 G. D. H. Cole, The Meaning of Marxism (Ann Arbor: University of Michigan Press, [1948] 1964), p. 249. 16 Leon Trotsky, The Revolution Betrayed (1936), quoted by F. A. Hayek, The Road to Serfdom (University of Chicago Press, 1944), p. 119. 17 Mises, Socialism, pp. 60-62. Reprinted with permission from The Freeman, a publication of The Foundation for Economic Education, Inc., January 1969, Vol. 19, No. 1.

Hemingway’s novel “The Old Man and the Sea” Essay

Hemingway’s late novel â€Å"The Old Man and the Sea† lends itself readily to allegorical and religious interpretation; indeed, myriad critical texts exist wherein   â€Å"solutions† to the novel’s extensive and haunting symbolism crowd the pages until the reader begins to doubt the efficacy of any single interpretation. The complexity of Hemingway’s â€Å"fish† story demands as wide an appraisal as can be summoned by the reader and critic, forfeiting claims to any single or final statement on the novel’s specific religious connotations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Without a doubt, traditional components of Roman Catholicism (as well as ancient pagan religious imagery and themes) form a vibrant part of the novel’s theme. For example, the concepts of sin (and original sin) rise as central to the tension, suspense, and character development of the novel. Santiago, the novel’s protagonist undergoes two seemingly separate battles during the course of the novel: first against a gigantic marlin he hopes to catch while fishing alone, far at sea; the second battle he wages – against sharks who â€Å"steal† his prize – leads to a pyrrhic victory. Along the way, both external events blend with Santiago’s internal monologues, which indicate an inner, spiritual struggle, one which first intimates itself and then clearly reveals itself to be universal, rather than personal, in nature.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By creating a deeply sympathetic character during the first third of the novel, and extending this reader-identification through the more morally ambiguous and treacherous parts of the story, Hemingway allows for universal reader sympathy. Santiago’s portrayal is one of honor, courage, compassion, and humility. These aspects of his character align him with a state of â€Å"purity† or sinless-ness, as though his world mirrors that of the â€Å"pre-fallen† Eden. After killing the great marlin and then losing this trophy to a feeding frenzy of sharks, Santiago embodies the original sin of all men, women and, in fact, Satan Himself, as described by traditional Catholicism.   The sin, stated simply is: pride. A more complex interpretation: that Santiago by traveling far out to sea beyond where any other fisherman would go and in attempting to catch a bigger fish than any fisher man could catch alone, demonstrates Santiago’s will toward individualism and – so – a will against his hitherto modest station in life.  Ã‚   When the sharks attack, Santiago construes them as a punishment for what he has done, by venturing out â€Å"beyond all people. Beyond all people in the world.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the first night of his fight with the marlin, Santiago starts to feel a sense of guilt for what he is doing. â€Å"I am only better than him through trickery,† he thinks, â€Å"and he meant me no harm.† Previously, Santiago believed that fishing for food was a noble act, at sea, fighting the marlin, he begins to believe differently. His self-directed comment about trickery parallels the idea of the Tree of Knowledge and original sin. Mankind’s pride in intelligence leads to senseless destruction, fueled not by need, but by vanity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Santiago’s plight brings upon intense reader-sympathy and the inner-struggle described through Santiago’s monologues helps introduce and sustain the spiritual catharsis Santiago experiences, also in the reader. One perceives that an act of vanity or pride carries deep repercussions even if it may seem trivial: a fisherman who fishes not for food but for fame  Ã‚   will wound and destroy   beauty.   At the end of the novel all that is left of the great fish is a skeleton washed away in the tide. Santiago’s sin is that he should have loved and not hunted and killed the great marlin, but in falling prey to his vanity he enacted a universal, human urge, which ultimately produced tragedy and then †¦ wisdom, rather than mere â€Å"trickery.†

How to Read Like a Professor by: Thomas C. Foster

How to Read Like a Professor by: Thomas C. Foster 1)Introduction: How’d He Do That? Mostly in memory it affects the reading literature in way that the reader, recognizes similarities in another work of literature, like in romantic novels elude towards Shakes Spears’ play Romeo and Juliet. Also, recognizing the pattern makes it easier on the reader because with that understanding the complex undertone of the book; like when I was reading The Scarlett Letter, I saw the allusions and symbolism in other stories, and books. )Chapter 1: Every Trip Is a Quest (Except When It’s Not) The five expects of a quest are: 1) a questor; 2) a place to go; 3) a stated a reason to go there; 4) challenges and trails getting throw the route and lastly; 5) a real reason to go there. Little Red Riding Hood Tale 1) Little Red Riding Hood; 2) To Grandmothers House; 3) To bring grandma cookies and company; 4) the wolf tries to eat her and Grandma; 5) Little Red Riding Hood learns to trust her instincts and to never talk to strangers. )Chapter 2: Nice to Eat with You; Act of Communion In Charles Dickson’s novel, The Christmas Carol, when the Scrooge wake –up from his â€Å"dream† he went out and bought a swan for his poor assistants’ family for Christmas. By doing this it was kind of a peace offering, it showed that Scrooge turns a new leaf, and by doing so he was now accepted back into the community. 4)Chapter 4: If It’s a Square, It’s a SonnetPetrarchan sonnet: â€Å"Missing the Metros† by Charles Terryson-Tunner This sonnet shows this form of reading by demonstrating a sequence like: abba cdcd efefe; and towards the end like the traditional Petrarch Sonnet, the main point of the sonnet which is called the volta, towards the end of the sonnet. Shakespearian sonnet: â€Å"Sonnet LXXIII† With this Shakespearian Sonnet, this had 14 lines and was divided into three parts, with rhyme scheme like this: abab cdcd efe f gg. The volta is usually at the end of the sonnet; like in this one, where in the end it makes impact because it makes reader think about how the death can be very near.Indefinable Sonnets: â€Å"Ozymandias† In this sonnet it does not fit the standard Shakespearian sonnet or Pertarchan sonnet, though it has the same characteristic of a Shakespearian sonnet and volta similar to the Pertarchan sonnet. 5)Chapter 6: When In Doubt , It’s from Shakespeare†¦ In the theme of the story Fugard reflects Shakespeare’s Henery V, in this story Harold the main character has to become Master Harold set aside his childhood friendship and to become to into his family â€Å"business†, like Prince Hal had set aside his childhood friend and ways to become a King Henry, capable leading a army. )Chapter 7: Or the Bible â€Å"I imagined I bore my chalice safely throw the throng of foes† (Line 31Joyce). The chalice symbolized him protecting his morals under the infl uence of the â€Å"heathens† surrounding him, even though in the next sentence he reminisce about his feelings towards the girl, Megan’s sister. 7)Chapter 8: Hanseldee and Gerteldum I book I once read was like modern version of â€Å"Beauty and the Beast† but it focused on the Beast point of view, and how he became the way he was. The author did create a parallel of the story but twist in to make her own, to appeal to her teenager readers.It appeal to their child like fairy tale story and mind it deepen appreciation of a this particle fairy tale, since it appeal to young teenage girls. 8)Chapter 9: It’s Greek to Me â€Å"Only For a Season† Mother never could have known Of my past intentions of being free, The time is near for me to go How could stay with her alone? Easy to say goodbye for season be, Rarely can confide to my husband needs. Naturally I was born in summer bloom; As the fates have it, I learn to love winter’s cold. To turn again st my mother’s will Under estimating my husband’s needs,Rethinking my own wants†¦ Easy it is not to love winter’s chill. 9)Chapter 10: It’s More Than Just Rain and Snow In novel I read named â€Å"Life as We Knew It†. In the novel there was a part where the families oldest Mirinda, had to go out in a blizzard to find food for her family. The description of the blizzard and how she felt in the storm was very vivid, it made me understand the struggle that the character in the novel had go throw. 10) Chapter 11:†¦More Than It’s Gonna Hurt You: Concerning Violence The first type is specific injury characters inflict upon themselves or others.The second type of violence is where the author causes harm to characters to progress the plot. In â€Å"The Outsiders† there are two gangs, the socs and the greasers; they commit the first type of violence. They punch, stab and kill each other out of revenge and anger. It takes a few deaths of dear friends for the characters realize the insanity of fighting. The end result is that they grow to be better people. In â€Å"To Kill a Mockingbird† the old lady neighbor Ms. Dubose dies from old age. This is an example of the second type of violence.The author has her die to develop Jem is a character and to move the plot along, in this the example second act of violence has more meaning and depth to it. 11) Chapter 12: Is That A Symbol? In the short story the â€Å"Araby† by James Joyce, Joyce uses the fence as symbolic reference of a barrier between Mangan’s sister and the protagonist. A fence main purpose is to keep things out, separated, apart; to make known that another party is not allowed in. I belive the fence symbolizes the age difference between Magan’s sister and the protagonist, how that will be barrier in protagonist mind of his relationship with her.Or perhaps, it’s a culture/religious meaning separating boys and girls so they won’t go forth with their deeper desirers. 12)Chapter 13: It’s All Political In play I read in 10th grade called the â€Å"Raisin in the Sun† the writer Lorrain Hansberry put some of political views in the play. The play was about a black family wanting to move into a white neighbor in the 1950’s, of course it same time it’s written, it was avoids to me that it was written about civil rights in that time, and how the struggle for many African Americans to have those rights at that time. 3)Chapter 14: Yes, She’s a Christ Figure, Too Many works of liture there are stories that have Christ figures, especially in stories that have good versus evil. Usually the good side has Christ characteristics, like Holes by Louis Sachar, Stanley Christ figure, surprisingly he carries many of Christ characteristics. 1. He had wounds on his hands from shovel cutting him when was digging. 2. He is in agony when he walked through the hot dessert to find Zero 3. He sis el sacrificing whe he runs away from the camp to save Zero, knowing he could die himself. 4. Although he is kid himself; he good with kids.He got along with everybody in the camp and also taught Zero to read. 5. Even though he doesn’t create water or food, he does found water and onons for Zero to drink and eat in the mountains. 6. He uses a humble needs of transportation because his family was poor he had to walk to school and other places. 7. He spent time in the dessert which is like the wilderness , even though he wasn’t alone, and everyone thought he was died because he was gone so long. 8. He had conformation with the devil/ Warden, when he went to the warden’s house. 9. He was last seen with thieves;the Warden, Mr.Sir, and Dr. Pandenski; those who wanted part of the loot. 10. Stanely finally comes back to reddem the unworthy world. In this story the â€Å"unworthy world â€Å" is the camp of delinquent juveniles. When came back he freed the kids from the camp. Stanley wasn’t exactly Jesus but he was good guy and he potryaed Christ like characteristics. 14) If She Comes Up, It’s Baptism The importance of â€Å"baptism† scenes is very clear in a lot of literature. It symbolizes a washing away of the old, a new start. Sometimes this doesn’t result in a good way, or in favor of the character at the time.A good example of this is in the movie Pearl Harbor. The story is of two best friends, Rafe and Danny, who are pilots of fighter planes. Rafe has a girlfriend, Evelyn, who is a nurse. Unfortunately, Rafe’s plane is shot down and lands in water, where he is submerged to what appears to be his death. When Rafe is submerged in the water, he doesn’t realize his life is changing around him. When his best friend and girlfriend hear of his death they become close, and end up forming a relationship themselves. Danny and Evelyn don’t realize until later that Rafe didn’t die in the plane crash.The crash was, in a sense, Rafe’s baptism, as a new life has been laid out before him (though he doesn’t know it yet). Rafe, upon his return, is expecting his life to continue as normal, with his best friend and girlfriend. Little does he know that Danny and Evelyn have formed a relationship, and when he finds out, he feels he’s lost both of them. 15)Chapter 19: Geography Matters Foster defines geography as any setting in a story that can define or be developed by characters in the story. In To Kill a Mocking Bird, Harper Lee sets up the book to describe the area, and the people who lived there.Like when she describes Alabama, which is a confederate state and is known to very traditional and close minded. And also town itself is small and rural town where everyone knows everybody else’s business. When Lee’s describes Boo’s house it top to bottom; making it seem creepy and mysteries. Then she describes the other neighbor’s houses like Maddie. Her beautiful garden and how much she cared for it. Lee was making an introduction with the characters in the story before the character was even introduced. In the To Kill Mocking Bird, Lee used the geography setting around to describe who and what her characters where. 6) Chapter 20: †¦So Does the Season Robert Forest uses the poem October, to translate to the reader the in meaning full way, describing the passing of life, and how quickly it passes by. In the poem he describes how he wishes his young years slowed down, and old age, the frost of winter, will not settle in so quickly. It’s very good seasonal poem about ageing and the hope of â€Å"less brief† days. 17) Interlude: One Story An archetype is an idea, person, or situation which is repeated in literature. An example of an archetype would be the mad scientist type of character which appears in many stories.A mad scientist doesn't have to be evil or crazy; he just has to be so dedicat ed to his work that nothing else seems to matter. One example of this would be Dexter from the show Dexter's Laboratory. He is constantly building crazy inventions which seem to always be destroyed by his sister. He has virtually no friends because he spends all of his time in his lab. Doc from Back to the Future would be another example of a mad scientist. He designs a time machine and uses wild and impractical methods to acquire materials and build the machine. When the device works it sends his friend Marty to the past and causes a whole mess. 8)Chapter 21: Marked of Greatness Harry Potter is left with only a mere scar of a lightning bolt, from his first encounter with Lord Voldemort. Voldemort had succeeded in killing many of the people living in the magical world, including Harry’s parents, but simply cannot defeat Harry even when he is only a baby. Anyone who is familiar with the Harry Potter series knows that the reason Harry was able to survive and defeat Lord Voldemo rt was because of the ‘power of love’ his mother displayed towards Harry. So from this scar we understand that Harry has what Lord Voldemort will never be able to defeat, which is simply the act of being loved.As the series continues and we learn that Lord Voldemort is slowly coming back into power, we already know the one person who has the power to defeat the dark lord. The only person who can bring Lord Voldemort back down from his power is the one who stripped away his strength and power in the first place, the boy who lived: Harry Potter. 19) Chapter 25: Don’t Read With Your Eyes In the â€Å"Scarlett Letter† Pearl, Hester’s daughter, was born out of wed-lock; so the towns people and, even her own mother, believed that she is evil and a â€Å"demon offspring†.As a twenty-first century reader that belief is ridicules because it happens in most cautions by choice or with â€Å"accidental† action. As for the reader of the time; in th e late 1600 it was a strong colonial belief that the action, in this case the sin, of the parents will reflect of the child, and therefore the child is evil too. The author makes the assumption that the readers have a religious mindset and have same believe system. In this day in age, we do not have the same mentality. In some cases it could be bearer like Forster said, for the reader might shut out everything the book author had. 20) Chapter 26: Is He Serious?And Other Ironies In 1984 by George Orwell, this book is filled with irony from start to finish. Throughout the whole book every Party character is governed by the rule of double think. As Orwell writes â€Å"doublethink is basically the power of holding two contradictory beliefs in one's mind simultaneously, and accepting both of them†. This is a good example of irony because it is humanly impossible to grasp the meaning of this. Winston is surrounded by many ironic things such as when he goes to rent an apartment with Julia he believes that he is safe from harm’s way because he is in Prole territory.However he later finds out that the man renting them the room was a member of the thought police and the monitor was located behind the picture. When Winston was captured and thrown in jail he was physically torn apart by little food and hazardous condition this was used to help kill the rebellion inside him. However, the real test comes when he meets his fate in room 101. Here he is faced with his biggest fear: rats. They set up a face mask as to where the rats can attack his face, but before they release them Winston begins to speak of Big Brother and he once again becomes a loyal member of the party.The irony here is so strong due to the fact that he wanted to over throw the party just a few weeks before hand. Winston was worn down and broken. He become like every other member of the party, the very party he had hoped to destroy forever. 21) Chapter 27: A Test Cast Answering the Prompt: 1. In the short story â€Å"The Garden Party†, Mansfield is signifies to the reader how far the rich is to the poor. The rich class is so high and busy with their things, they don’t pay attention to the lower class. They are so detach with lower class, that they have no real sympathy, just pity. 2.She signifies this in her story by describing where both distinct families lived. The Sheridan’s lived higher up and their poorer neighbors live down below. The Sheridan’s didn’t even allowed their children to play with â€Å"the revolting children and their infected diseased. † So when Mrs. Sheridan send Laura, the youngest daughter, to give poor family left-over from the party, she went down to darken cottages, and saw the misery and heartbreak. It opens her up to question what life really is. â€Å"Isn’t life†¦? † She asked her dear brother, but even he couldn’t really answer the question. Though my erspective was complete ly different from the other examples, like Foster’s example of Persephone; it surprised me how much Greek mythology is in so many literature works, and how much I recognized and understood where he cited all is information. Though, Diane’s prespective blew me away. I honestly think I would never see that much detail in the story as she did. To be honest I had some prejudice feelings toward this story after finding out the Sheridan’s where rich, so it did limit my true understanding of the story. Now I see it was more of Laura’s story then a political story between the rich and the poor.

Extempo Speech Essays

Extempo Speech Essays Extempo Speech Essay Extempo Speech Essay As student, explain the value and relevance of this years theme In our present time. There is no greater solution to whats happening in our country today than to be united in one cause. The fact that we are gathered together in this great hall with the hope alleviating and educating ourselves on disaster risk management and reduction is a part of that solution. I may be young and innocent but innocence is different from ignorance. There is no valid point in arguing whether one contestant in this competition excels the most, the fact that we are here today, to stand before you all and give our speech on how to mitigate disasters is a win-win solution not Just for myself or everyone around here but for our community. In the recent years, our country has been plagued by typhoons, earthquakes, and other natural hazards. But it Is Important to keep In mind that disasters are not natural, they only occur when people lack preparedness or the ability to cope with hazards. According to the united Nations, disasters Imposed large humanitarian and developmental challenges, the frequency and severity of disasters increased over the last few years due to climate change. According to them, 226 Million people are affected by these hazards every year and in 2000-2010 almost 680,000 people died on earthquakes due to poorly constructed buildings. Now, these facts merely illustrated the difference between vulnerability and our capacity to cope if these tragedies happened. According to I-IN, a school in Japan saved hundreds of students merely because their alluding was constructed to withstand the most tragic disaster to hit the country in 2011. These are but an evidence of how knowledge on disaster preparedness Is able to minimize the damage a natural hazard can cause. This years theme on National Disaster Consciousness Month explained that without disaster preparedness and the awareness of disaster prevention one society cannot simply move on or better yet progress. According to the National government in 2005 alone typhoons cost $12-1 ban of damage and will cost 5% of GAP. Our economy cannot smoothly allocate resources and budget if we are going to be hit again by these hazards not only will our economy suffer but the very lives of every Filipino people. International Red Cross Society has already declared the Philippines as the 4th Most Accident Prone Country in the world and in the last ten years alone we have already sacrificed million people. As a student, I can only understand that the tragedy is not found only in the midst of a devastating typhoon but to the poor preparations our communities have undergone to mitigate the damages. We need to act now, be willing to be educated on disaster preparedness and reduction. Knowledge Is power and In unity comes greater strength. We need to understand the fundamentals of this information on how to lessen and avoid damages to our communities. The National Disaster Risk Reduction Management Council has already mapped out the areas that are prone to dangerous zone. People should be willing to be trained by different international and government agencies on how to act when disaster strikes. Drills have already been in progress since 2000 on earthquakes, typhoon, flood, fire to prepare communities to be self-resilient. For our communities to prosper, we should stand out this turmoil that we are in right now and be united to stand in one cause.

The 3 Turning Points essays

The 3 Turning Points essays Did the South have a chance to win the Civil War 1861-1865? In his book entitled Battle Cry of Freedom: The Civil War Era, author James M. McPherson believes that there were three major turning points that concluded a Union victory. 1. The Northern Victory at the Battle of Antietam/Sharpsburg in 1862. 2. Northern victories at Gettysburg and Vicksburg in July 1863. 3. The re-election of President Lincoln, 1864. Why was the Northern victory at Antietam/ Sharpsburg the first major turning point for the Norths victory of the Civil War? The North had struggled through the early part of the war without even coming close to a battle victory. The battle at Antietam/Sharpsburg wasnt actually a total victory, but it was a tactical draw, which neither side was clearly a winner. Yet, this tactical draw held positive consequences for the Union. The failure of Lees army to clearly win on Northern soil, prevented the CSA from gaining the much needed foreign support. This victory also gave President Lincoln the opportunity to present his Emancipation Proclamation. Lincoln presented his Proclamation in January 1863, to show that the Northern war objectives were to emancipate the slaves and reunify the Union. The Northern victories at Gettysburg and Vicksburg in July of 1863 proved to be another turning point of the war, which again favored the Union. Lees march into Pennsylvania was his second attempt to take parts of Northern soil. Lee was defeated at Gettysburg and turned tail back to Virginia. This was the CSAs last attempt to take Northern lands. After being defeated at Gettysburg and U. S. Grant taking Vicksburg, MS, the south now had a to fight a defensive war. These victories gave the North the much needed hope for winning and it was the beginning of the end for the CSA. With the Election of 1864 approaching the CSA felt that they had one last chance to ...

All In One Social Media App What Makes CoSchedule the Best

All In One Social Media App What Makes the Best Managing your social media is†¦ well, it isn’t easy. At first it seems like it should take way less  time than a blog or email†¦ But it actually is a MAJOR time suck. First, you have to plan out all your posts Which includes spending time trying to pinpoint the BEST time to publish  your content based on your audience while still making sure you don’t have any gaps in your schedule. Next, you spend a large amount of time creating + curating your social media content†¦ only for it to drop into social media oblivion (a.k.a the very bottom of a newsfeed) just hours or even minutes  after it’s posted. *insert tiny sobs here* ^^#reallife This doesn’t even take into consideration all the social networks (and every associated username and password) you have to manage in that packed spreadsheet of yours. And to make matters worse†¦ After you’ve already spent all that time creating and posting your content†¦ taking any extra time (if you have any) to measure the effectiveness + reach of your social media feels SUPER tedious. And very un-fun. Because your marketing plan is more than just social media.

HIroshima Discussion Essay Example | Topics and Well Written Essays - 250 words

HIroshima Discussion - Essay Example This paper will review some of the characteristics of the bomb survivors, the miraculous incidents in the bombing and Truman’s press release after the bombing. In relation to miraculous occurrences, there are individuals that thought that their chances for survival were pretty limited or close to non-existent. They include Mrs. Nakamura, Mrs. Sasaki and Father Kleinsorge. Mrs. Nakamura who suffered from radiation poisoning fought furiously and regained her health. This was despite the fact that the radiation illness had affected her health in levels that doctors had concluded would never be reversed. Father Kleinsorge was affected by the bomb and its effects. He was seriously wounded, and despite all this, he tried to rescue people even though he thought he was to die from the effects of the bomb that made him loose blood from his wounds that kept reopening (Hersey, p 34-41). Mrs. Sasaki also recovers unexpectedly after the effects of radiation and the injuries she sustained from the collapsing of her house. This can be seen as both scientific and religious recoveries since science and medicine played a role in their wellness while they ha d hope and faith to get well. Science provided the much needed medicine and scientific support that was needed by the survivors of the blast. Their spiritual mindsets also contributed in ensuring that they believed that they would overcome what they were experiencing (Hersey, p 47). Truman describes the atomic bomb as the most potent explosive device whose output is exclusively from fission reactions. This device is a marvelous new power that can be used to overpower enemies. The book is an official non-fiction piece of work that explains an account of the bombing attack from the victims and their families view points. The book is just as monumental as the bombing incident