How To Do The Best Content Marketing On A Limited Budget

How To Do The Best Content Marketing On A Limited Budget â€Å"It’s dangerous to go alone.† If you’ve ever played The Legend Of Zelda on the classic 8-bit Nintendo, then you’re probably familiar with this phrase (and if not, please bear with us, because we promise we’re going somewhere with this). For the uninitiated, these are the words Link (the main protagonist) hears from a shopkeeper who grants him his first sword before embarking on a treacherous quest to rescue Princess Zelda. Shortly after, the player is faced with overwhelming challenges, scarce resources, and no single path to victory. Sounds like many of our first journeys into content marketing. In fact, if you’re new to  the content marketing game and working with limited resources, you can probably relate to Link more than you might realize. Squaring off against better-financed competitors across a complex content marketing landscape can often feel like warding off monsters while wandering the desert with little more than your wits. Executing a comprehensive content strategy while under pressure to deliver results without an ideal toolset or a roadmap to victory can be stressful (and less fun than any video game). Fortunately, it s possible to succeed at content marketing on a limited budget. The key is to think like Link by making the most creative and efficient use of what you do have until you’ve got the strength to go toe-to-toe with bigger adversaries. To get there, you’ll need to generate maximum mileage with minimal effort while working smarter instead of harder. The only difference is you’ll be solving business problems instead of puzzles and slaying your competition instead of vicious monsters along the way. Take this guide and let’s begin. How To Do Outstanding #Marketing On A Limited Budget via @Ben_Download Your Free Small-Budget Content Marketing Bundle (See Below) Make the most of your limited time with these free downloadable resources. Your Small-Budget Content Marketing Bundle includes: A Marketing Budget Template to help make the most of your available funding. A Content Audit Spreadsheet to understand your existing blog and website content. A Social Media Content Strategy Template to help you build a time-saving social media plan. A Social Media Campaign Content Template to create and organize social posts fast. A Social Media Editorial Campaign Template to schedule your social posts. A Blog Writing Process Checklist to help you make the most of every blog post. A 101 Marketing Time Management Strategies guide to ensure you use your time effectively. An Email List Building tip sheet to build email subscribers quick with limited effort. Find Your Bearings With A Simple Content Audit If you’re working with an existing website or blog, especially one that has been around for awhile, then your first step is to figure out exactly what content you already have (and how much of it is still useful). Think of it like giving your wardrobe a solid spring cleaning, with boxes for things you'd like to keep, patch up or update, and things to get rid of. An easy way to keep track of your progress is to create a simple spreadsheet. There are a number of ways it can be laid out, but at a basic level, it should list all your URLs, page titles, and the following columns: Keep Consolidate Update Remove Get your very own content audit spreadsheet here via Google Sheets. If you’re working with a large website that has a lot of URLs, a free downloadable tool called Screaming Frog may help speed up this process. This desktop website crawler can be used to quickly generate a list of all the URLs that exist on your domain, which can be helpful for discovering broken links or old pages you might have forgotten about. If you’re short on time, keep in mind that your emphasis here should be on balancing speed with relevancy. Focus on posts or URLs that have the highest relevance to your readers to keep, and those that are objectively outdated or no longer relevant to get rid of. It’s also important not to burn yourself out while sorting through the URLs on your domain. This is especially true if your site features tens of thousands of pages (which is common with e-commerce websites, in particular). If you’re ready for a more in-depth guide on how to perform a content audit, take a look at this thorough guide from Moz. Recommended Reading: How To Improve Your  Blog With A Content Audit Play To Your Strengths And Focus On The Right Channels Once you’ve got a clear idea of what (if anything) is already on your blog or website, your next step is to determine which channels you’re going to create fresh content for. Beyond your site and your blog, you’ll also want to consider which social media are best for your needs. You may also want to consider whether other content channels make sense within your overall strategy. Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value With so many different platforms available, it’s easy to start feeling some option paralysis. If time is at a premium, try to focus only on the channels that will both deliver the most impact for your business and that you have time to comfortably invest in. Concentrated efforts in a few areas may yield stronger returns than splitting your attention between more platforms than you can manage. Social Media Tips Choose the right platforms: In most cases, a Facebook page will be essential. Twitter is also a must-have for brands and  bloggers. From there, think carefully about Instagram, Pinterest, LinkedIn, Tumblr, and Google+. If you’re unsure whether you might have a potential audience on a particular platform, see what your competitors or other blogs in your niche are doing. Stay within what you can manage: Overextending yourself by committing to every new social media platform that becomes available can be exhausting. Worse than that, letting any of your channels stagnate can hurt your brand. Don’t give into pressure to chase every new flashy object if you don’t have time to spare. Email Marketing Tips Don’t be boring: How many times have you signed up for a company’s email newsletter, only to be let down with horrendous formatting or a lack of any visual styling? This bland approach is boring and provides a poor user experience. Low-cost email marketing doesn’t have to mean low quality. Services like MailChimp offer free entry-level accounts and easy-to-use templates that can make putting together professional-looking e-newsletters simple (and if you’re curious how hard hand-coding emails can be, ask any developer). Reuse blog and social content: Cut time off your email content creation process by linking to your social campaigns and teasing your blog posts. Save time building e-newsletters by  repurposing blog content. #email #marketingEstablish A Consistent Posting Schedule While there aren’t many hard and fast rules for how often you should post on any particular channel, it’s important that you keep them all updated on a regular, predictable basis. If your audience knows when to visit your blog for updates, or knows that you post on a particular social media network regularly, they’re going to be more likely to keep coming back for more of your content. Knowing when you’ll post in advance also helps get more done in less time. Best practices for post frequency vary by market and niche. But  here are a few general guidelines to follow: Be consistent:  Make sure users can reliably expect new content. Be social:  Follow up on user comments and reply. Be persistent:  Don’t allow social accounts to stagnate. Investing in a tool to manage your post schedule can help you get organized and save a ton of time.  That’s exactly what was built for. However, a simple spreadsheet or Google calendar can get you started with scheduling  posts if spending money is out of the question. Work Smarter, Not Harder To Generate Content Ideas Faster Generating ideas for unique and interesting things to write about isn’t easy. However, there are ways to speed up the process while avoiding the time and soul-sucking dread of writer’s block. Monitor Social Media Within Your Topic/Industry What topics are buzzing on Twitter within your industry or niche? What are Facebook fans discussing on your page? Listening in to social media chatter can give you a good idea of what your audience might be interested in reading about, as well as what questions or concerns they may have that you can create content to address. Google AdWords Keyword Planner You know your website and blog content needs to rank in search engines to bring in traffic. Use the Google Adwords Keyword Planner to get an idea of which keywords for your chosen blog or web page topic are generating the most attention. It’s worth keeping in mind that this tool reports how many times a keyword has triggered a pay-per-click ad on Google, rather than the total number of searches it has received in general. Even still, it’s useful for getting a ballpark idea for which keywords you should target for organic traffic as well. Recommended Reading:  How To Make An SEO Content Strategy That Will Improve Your #1–3 Results By 248% Google Trends Creating content that provides an original take on a trending topic is an excellent way to drive traffic to your blog. If you think you’ve got a good idea for a post, or need some assistance coming up with timely posts, try Google Trends. It’s a useful tool for monitoring how many news headlines have appeared around your chosen keyword, as well as seeing which searches are most popular on Google at the moment. Ubersuggest Before you can deliver content people want to read, it helps to know what they’re looking for. Ubersuggest is a free tool that generates lists of actual search terms users have typed into Google’s search bar based on a selected keyword. Do Some Competitive Analysis If you notice a high number of blogs or websites writing about a particular topic, it’s probably because there’s a lot of reader interest around that subject. Check out what other sources are writing about, identify what’s popular, and see how you can make your own post unique or more useful. You can do this by digging deeper into the research, including something that’s missing from other posts, or simply adding your own voice to the conversation. This can help you tap into what your audience wants to read, and drive more traffic by providing a more authoritative resource than your competition. How To Scale Content Creation On A Budget At this point, you know what kinds of content you’re going to create, when it’s going to be created, and where it’s going to be posted. However, without much (if any) assistance, you might quickly find that keeping up with content creation over the long-term can be difficult. But, it doesn’t have to be. By establishing efficient processes, finding ways to reuse content across channels, and maybe enlisting some outside assistance, you can generate more content than you might think. Content Curation If you don’t have much time to create content of your own (and even if you do), then leverage someone else’s. Now, this doesn’t mean you should go out and steal other people’s work. Rather, content curation  simply describes the process of gathering and sharing content around a topic from other sources, and adding your own commentary or insight. Here are a few content curation tips: Share content from authoritative sources. Include your own thoughts and insights. Stick to sharing what’s relevant to your audience. On a weekly or monthly basis, round up the most interesting posts on your subject or industry and put them into a blog post or email newsletter. You can also reshare content on social media. Make sure you always give credit to the original source. Over time, this approach can position you as a valuable resource to your readers by helping them find the best content on your subject. Recommended Reading:  5 Different Content Types That Will Help You Save Time Blogging Find Guest Bloggers To Write For You You might not always have time to write on your own blog as often as you’d like. Fortunately, someone out there probably does, and there’s a chance they might even want to work with you. By cultivating relationships with industry influencers and soliciting guest writers, you can leverage other’s expertise, build connections in your industry, and generate authoritative content while easing your own workload. Here are two  ways to find guest bloggers: Is there a blogger you’ve built a strong rapport with over social media? Or, is there a particular writer or subject matter expert out there you particularly respect? Try sending them a message to see if they’re interested in writing on your blog.You’ll want to be mindful and not overstep your bounds here, though. For example, if your site doesn’t generate much traffic yet, then it’s unlikely that a high-powered influencer will want to work with you (or at least not yet). Add a â€Å"write for us† section to your blog or website. There are a lot of writers out there looking for places to get published. Let them know you’re interested in seeing their pitches for post ideas. Repurpose Your Content Across Channels Have a great idea for a Facebook post? Try adapting it for Twitter (and maybe Google+). Just posted something awesome on your blog? Put that in your email newsletter. By finding opportunities to stretch your content across platforms, you can keep your various channels updated efficiently while giving your content maximum exposure. Don’t Skip Out On Visual Content Creating strong graphics for blog and social media posts  can be tough if design isn’t your forte. If that sounds like you (and you don’t have access to a skilled designer), consider these options: Canva Canva is a free web-based service, which allows you to create images using a wide variety of fonts, backgrounds, and templates. It has its limitations, but its capable of producing some surprisingly strong results in relatively little time. Info.gram People love data. Info.gram is great for data pertaining to Instagram. People loves pictures. Bring the two together with Info.gram. This free infographic tool makes it easy to plug in stats and numbers to create quick infographics and data visualizations easily. Piktochart Piktochart is another freemium graphic design tool. It's perfect for creating posters and infographics. Plus, it's used by some high-profile companies and media outlets, like TechCrunch, Forbes, and Survey Monkey. Shoot Better Mobile Video Video content dominates the Web. In fact, recent Facebook algorithm updates have started to give more weight to video on that platform. However, pro video equipment is expensive, and not much use without the expertise of a skilled shooter and videographer. There is a solution to this problem, however, and it’s probably in your pocket right now. Your phone. While shooting video on your smartphone won’t match the quality of what’s possible with a real camera, it is possible to shoot compelling footage with one in a pinch. Depending on your business, the more raw, unpolished look might even be perceived as more authentic too. If you don’t consider yourself much of a camera person, try following these tips: Fill the whole frame with each shot. Position your subjects slightly to the left or right (rather than right in the middle) of each frame. Consider using a tripod for balance. If you can afford one, try attaching an external microphone for better audio quality. Measure Your Success (And Act On Your Data) Once you’ve got your content machine rolling, you’ll want to measure your results and use that data to help drive better decisions moving forward. If you’re getting a ton of traffic from search engines, then continuing to work on content strategy and search engine optimization is probably smart. Or, if you notice that certain social media channels are driving tons of traffic while others are stagnating, that might be a sign that you should focus on the ones that are succeeding, or alter your strategy on the ones that aren’t. Google Analytics The best content marketing plan in the world doesn’t mean much if you can’t measure the results. Fortunately, one of the best digital marketing analytics platforms happens to be free and fairly easy to set up (at least at a very basic level). While Google Analytics is both free and relatively easy to get started with, it’s also a powerful tool with a lot of advanced functionality. Avoid wasting time drowning in data and analytics by focusing on the following three top KPIs (key performance indicators): Natural/Organic Traffic Bounce Rate Conversion Rate When time is of the essence, these are the most essential metrics to monitor. Cyfe Cyfe  is a freemium custom data dashboard. It connects data from other apps, services, and analytics tools, allowing you to monitor everything in one place. A free account allows for up to five custom widgets, while a paid plan ($19 a month) allows for unlimited data. Between these two tools, you should be more than capable of getting a clear view of how your efforts are performing. Pay Attention To SEO Let’s get one thing out of the way here: search engine optimization  isn’t dead. You will, however, ignore SEO at your own risk. If You're Looking To Save Time: Use An SEO Platform There’s a lot of competition out there for premium SEO software platforms (such as Moz, Raven Tools, and more). If you have enough budget, plans generally start around $99 a month and go up from there for more keywords. These options provide powerful capabilities and will make it easier to get more done faster. Common  functionality typically includes: Keyword rank tracking Content analysis Inbound link monitoring Browse around to find an option that fits your needs and budget. If You're Looking To Save Money: Use Free SEO Tools You’re not totally out of luck if that cost is too high. We’re talking about doing content marketing on a budget here, after all. Premium SEO toolset provider SERPS.com has put together a handy resource of free SEO tools, including a handy rank checking tool and more. Consider this option if budget simply isn’t available. Now You’re Ready To Do More With Less And Win This might seem like a lot of work. Frankly, that’s because it is a lot of work (at least until you get your plans and processes in place). Once you get your content marketing flywheel moving, however, you should find you’re able to get more done in less time on a limited budget with some simple planning, prioritizing, and persistence. Best of all, it won’t cost you much (or possibly anything at all), and you won’t have to cut (too many) corners to get it all done.

The 21 March 1960 Sharpeville Massacre

The 21 March 1960 Sharpeville Massacre On 21 March 1960 at least 180 black Africans were injured (there are claims of as many as 300) and 69 killed when South African police opened fire on approximately 300 demonstrators, who were protesting against the pass laws, at the township of Sharpeville, near Vereeniging in the Transvaal. In similar demonstrations at the police station in Vanderbijlpark, another person was shot. Later that day at Langa, a township outside Cape Town, police baton charged and fired tear gas at the gathered protesters, shooting three and injuring several others. The Sharpeville Massacre, as the event has become known, signaled the start of armed resistance in South Africa, and prompted worldwide condemnation of South Africas Apartheid policies. Build-up to the Massacre On 13 May 1902 the treaty which ended the Anglo-Boer War was signed at Vereeniging; it signified a new era of cooperation between English and Afrikaner living in Southern Africa. By 1910, the two Afrikaner states of Orange River Colony (Oranje Vrij Staat) and Transvaal (Zuid Afrikaansche Republick) were joined with Cape Colony and Natal as the Union of South Africa. The repression of black Africans became entrenched in the constitution of the new union (although perhaps not intentionally) and the foundations of Grand Apartheid were laid. After the Second World War the Herstigte (Reformed or Pure) National Party (HNP) came into power (by a slender majority, created through a coalition with the otherwise insignificant Afrikaner Party) in 1948. Its members had been disaffected from the previous government, the United Party, in 1933, and had smarted at the governments accord with Britain during the war. Within a year the Mixed Marriages Act was instituted – the first of many segregationist laws devised to separate privileged white South Africans from the black African masses. By 1958, with the election of Hendrik Verwoerd, (white) South Africa was completely entrenched in the philosophy of Apartheid. There was opposition to the governments policies. The African National Congress  (ANC) was working within the law against all forms of racial discrimination in South Africa. In 1956 had committed itself to a South Africa which belongs to all. A peaceful demonstration in June that same year, at which the ANC (and other anti-Apartheid groups) approved the Freedom Charter, led to the arrest of 156 anti-Apartheid leaders and the Treason Trial which lasted until 1961. By the late 1950s, some of ANCs members had become disillusioned with the peaceful response. Known as Africanists this select group was opposed to a multi-racial future for South Africa. The Africanists followed a philosophy that a racially assertive sense of nationalism was needed to mobilize the masses, and they advocated a strategy of mass action (boycotts, strikes, civil disobedience and non-cooperation). The Pan Africanist Congress (PAC) was formed in April 1959, with Robert Mangaliso Sobukwe as president. The PAC and ANC did not agree on policy, and it seemed unlikely in 1959 that they would co-operate in any manner. The ANC planned a campaign of demonstration against the pass laws to start at the beginning of April 1960. The PAC rushed ahead and announced a similar demonstration, to start ten days earlier, effectively hijacking the ANC campaign. The PAC called for African males in every city and village... to leave their passes at home, join demonstrations and, if arrested, [to] offer no bail, no defence, [and] no fine.1 On 16 March 1960, Sobukwe wrote to the commissioner of police, Major General Rademeyer, stating that the PAC would be holding a five-day, non-violent, disciplined, and sustained protest campaign against pass laws, starting on 21 March. At a press conference on 18 March, he further stated: I have appealed to the African people to make sure that this campaign is conducted in a spirit of absolute non-violence, and I am quite certain they will heed my call. If the other side so desires, we will provide them with an opportunity to demonstrate to the world how brutal they can be. The PAC leadership was hopeful of some kind of physical response. References: 1. Africa since 1935 Vol VIII of the UNESCO General History of Africa, editor Ali Mazrui, published by James Currey, 1999, p259-60.    Next page Part 2: The Massacre Page 1, 2, 3

The Kennedy Doctrine 1961-1963 Research Paper Example | Topics and Well Written Essays - 1000 words

The Kennedy Doctrine 1961-1963 - Research Paper Example If Kennedy would not have inherited the legacy of the Recession of 1960-61, and also if ‘the Bay of Pigs’ invasion would not have failed, the Kennedy Doctrine had been, possibly, read as an anecdote or sequel to his predecessor Eisenhower’s foreign policy which rigidly was permeated with the president’s confidence in the country’s military strength to suppress any threat in international politics. Though within the first six months of his presidency in the Oval Office, Kennedy recovered from the recession, the increased military expenditure in the following years was the reflection of Kennedy’s policy to deter any possible offensive role of the Soviet Union. In this regard Gaddis (2005) opined that also the failed CIA-backed military coup in Cuba, in spite of Kennedy’s promise to refrain from Cuban Affairs, provoked the president to be bold to pronounce the United States’ defensive stance regarding the Berlin issue and the diplom atic acknowledgement of the Soviet Union’s concern in Germany. (Gaddis, 2005, pp. 112-115). Outlines of the Kennedy Doctrine and Historical Background Though the Kennedy Doctrine is often misinterpreted as the elaborations of Eisenhower and Truman’s foreign policy prerogatives to contain Communist expansion around the world at any cost, even by involving into another war, the skeletal difference of JFK’s policy with his predecessor’s was determined by the country’s experience of fighting the recession during its earliest months, of failure of the â€Å"Bay of Pigs† and the â€Å"Cuban Missile Crisis†. Kennedy promised to pay â€Å"any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty† (The Avalon Project, 2008). In his augural speech; nevertheless he was aware of the pressure of a tumultuous economy that was suffering from the fourth great r ecession in the US history. In one of his Union addresses, Kennedy admitted it: â€Å"The present state of our economy is disturbing. We take office in the wake of seven months of recession. Insured unemployment is at the highest peak in our history. In short, the American economy is in trouble† (Sorensen, 2009, p. 98). Unlike his predecessor, Eisenhower, Kennedy took the reign of America at a time when â€Å"business bankruptcies had reached the highest level since the 1930s, farm incomes had decreased 25 percent since 1951, and 5.5 million Americans were looking for work† (Miller Center, n.d.). Failure of the â€Å"Bay of Pigs† Invasion: A New Turn in Kennedy’s Foreign Policy Indeed Kennedy’s perception of the country’s economy along with the failures of his overly enthusiastic but covert military enterprises in Cuba in April 17, 1961 seemed to provoke him to be more diplomatic in confronting Communism around the World. Researchers often t end to characterize the Bay of Pig Invasion as Kennedy Administration’s initial trend to tread down the predecessors’ path to respond to Nikita Khrushchev’s â€Å"support for the wars of national liberation† in January, 1961 and the Soviet role in Congo crisis in February, 1961. According to Gaddis (2005), such experience in the â€Å"Bay of Pigs† might bring a new twist in Kennedy Foreign Policy (p. 89). This event provoked the president to voice the US positions clearly, less depending on the covert role, in the Berlin

Port Reform - to Improve Productivity, to Become More Competitive, to Essay

Port Reform - to Improve Productivity, to Become More Competitive, to Attract Private Capital - Essay Example Specifically, this paper would assess the following rationales: to improve productivity, to become more competitive, and to attract private capital. Specific and actual examples of ports that have or are in the process of reform would be identified to expound on the rationales. Different ports would be utilized for each of the areas being evaluated and assessed. About 75% of the world is covered with water. No wonder people have long discovered ways and means to traverse this natural resource. As a consequence, the need for facilities and loading docks and ports have been given due importance. In California, McLaurin (2009, par. 4), President of the Pacific Merchant Shipping Association reported that â€Å"ports create hundreds of thousands of trade-related jobs throughout the state – and with that billion of dollars in tax revenue†. The Port of Los Angeles is the number one port by container volume and cargo value in the United States, handling a record-breaking 8.4 million TEUs (twenty-foot equivalent units) in the calendar year 2007. (The Port of Los Angeles 2008, par. 11) On the other hand, the port of Long Beach reported a â€Å"trade valued annually at more than $100 billion moves through Long Beach, making it the second-busiest seaport in the United States† (The Port of Long Beach 2007, par.2) Not to be outdated is the Port of South Louisiana which boasts of being the â€Å"largest tonnage port district in the western hemisphere†. (Port of South Louisiana 2009, par. 1)

Compare the article in the Independent Essay Example for Free

Compare the article in the Independent Essay Compare the article in the Independent with the article in the Daily Mail, addressing the following aspects; layout, content and language. From this comparison, what conclusion can you draw with regard to the targeted readership and intended selling point of each newspaper? In this essay I will be comparing two very different articles from The Independent- a broadsheet and The Daily Mail- a tabloid. The story I will be studying is about a 14 year old boy called Luke Walmsley. Whilst he was waiting in the corridor to enter a classroom he was stabbed in the chest by a fellow pupil. The incident took place at the school he attended; Birkbeck School in Lincolnshire. The whole incident is said to be over who was better at sport and a girl that both boys were fond of, Luke had been seen getting close to this girl and the boy must of grown jealous. The boy who stabbed Luke had come from a troubled background himself and he was said to be quite insecure. I will discuss the following aspects the layout, content and the language that is included within the two articles, from this I will draw a comparison with regard to the targeted audience and intended selling point of each newspaper. The Daily Mail and The Independent are two different types of newspaper. The Daily Mail is what is known as a tabloid newspaper and focuses directly on the most popular events, human interests and trivial matters . A tabloid newspaper differs from the broadsheet paper this is included in its size, the range and depth of its coverage and the ratio of images to text. A Tabloid is around half the size of a standard broadsheet paper. Reports are more simplified or more direct and compact versions of a report. They also include a lot more images relating to the article. A tabloid is often found to be extremely biased and tries to influence the publics opinions on the reporters own certain views. The Independent is a broadsheet style newspaper. It generally focuses on the true given facts and includes great detail and goes into great depth in its articles. The question is why do people want to buy these newspapers? The Daily Mail attracts its readers by using a high rate of colour and images on its front page which is bound to catch the eye of passers by and interests them to buy the paper. In comparison to information in other newspapers it is often found to be exaggerated and is therefore in my opinion aimed at the less educated person. It is simple, easy and quite enjoyable to read with a range of bright pictures to accompany the article. The Independent doesnt tend to use a lot of colour neither does it use many pictures. The reason I believe in which The Independent attracts the nation into buying the newspaper is by publishing truthful, detailed accounts. They only focus on what they know for certain are true facts and relevant figures. Tabloids are made up of celebrity news and gossip which is exaggerated to make the story more appealing. This type of article is aimed at the lower and of the market. Broadsheets, however, have a far more mature approach to what they publish and include news that is of a interest to the whole nation young or old, although in general it is often written to target the higher better informed end of the market. Broadsheets incorporate details about the shares and stock market, business news and in general financial information I think this would appeal to a high status businessman, a professional management team or a politician. However by saying this I am being quite stereotypical because many people are interested in the stock market so they may just buy this type of paper for the finance section and not care what else is published within the paper whether it may affect them or not. Concentrating on the article, firstly I will discuss layout. The layout of the Daily Mail is bold and in your face which is very eye catching. The pictures are vibrant in colour and stand out another eye catching feature. When using a picture, it has to be chosen carefully. They must have an effect on the person looking at it whether or not its on a personal level or an image you recognise. Having this image alongside the bright, bold headline that cannot be avoided makes the paper stand out and really makes you notice the paper. The way in which the headlines font and size is changed and how the headline is worded is well constructed to make the story stand out and appear more exciting and readable to the papers targeted audience. Due to the fact that the daily mail is a tabloid it is therefore aimed at the lower end of the JICNAR scale in the c1 e category making it easier to read. The jobs these people may have would be lorry driver, factory workers, building site labour and unemployment. The front page is the main selling point to actually encourage people to buy and read the paper. Many housewives would also read The Daily Mail for its gossip and celebrity news.

The Dangers of Fossil Fuel Use :: Fossil Fuels Essays

The Dangers of Fossil Fuel Use Merriam-Webster Collegiate Dictionary defines the term fossil fuel as â€Å"a fuel, as coal, oil, or natural gas, that is formed in the earth from plant or animal remains.† The major fossil fuels include coal, petroleum, and natural gases. Here in the United States, and all over the world, fossil fuel functions as an extremely beneficial resource. We use gas to fuel our cars and depend on electricity produced from coal and oil to heat and cool our homes. But, these positive aspects do not come without drawbacks. Environmental health, climate change, acid rain, and air pollution are among the top problems with fossil fuel production and consumption. (http://environment.about.com/library/weekly/aa050700.htm) Fossil fuel use creates severe impact on the environment in all stages of use: recovery, transportation, preparation/refining, storage, and end use. Recovery, the first stage is basically the process of coal mining. This includes the destruction of topsoil, and the risk of gushers or accidents. Also, recovery leads to discolored local creeks and rivers because of the acidic run-off of these waters (Lecture 3/11/02). Next, these resources must be transported all over the world, where they will go into the preparation and refining stage. During this stage, there is a risk that refuse or sludge will result from coal cleaning parts (Lecture 3/11/02). Also, air and water pollution may result from the process of petroleum refining, which involves the change of the chemical composition of petroleum to produce desirable chemicals and fuels. However, that means that the undesirable results are released to pollute the atmosphere. (Lecture 2/22/02) After being properly refined, the resources are stored. This stage may cause environmental problems such as gasoline leaks in underground tanks at gas stations. Finally, end use results in the release of pollutants from combustion. These pollutants include unburnt hydrocarbons, particulate matter, such as ash or soot, and sulfur and nitrogen oxides (Lecture 3/11/02). The combination of these pollutants often results in smog, a problem most pressing in California (http://www.sparetheair.org/). Major challenges exist concerning environmental problems with fossil fuel use. One challenge is to reduce fossil fuel use, in general, while also accommodating the increasing population and industrialization (Lecture 3/18/02). A second challenge is to remember to put human life before the need for industrialization. The National Resource Defense Council states that every year, some â€Å"64,000 people may die prematurely from cardiopulmonary causes linked to particulate air pollution".

English Language: Key to Global Access

English Language: Key to Global Access By: Kyle A. Tumapang â€Å"Language is the blood of the soul in which thoughts run and out of which they grow,† as once said by Oliver Wendell Holmes. We cannot deny that we are all experiencing the effects of globalization. Globalization, as we all know, is the process of interaction, and integration among peoples, companies, and governments of different nations. Due to its continuous rise, the unity of people around the world is greatly needed.But how can unity be achieved if these people, with different cultures and languages, fail to communicate and understand each other? English language plays a great role in having global access. Not just for the reason that it is the universal language, but also to the fact that it contributes much to many aspects of life, like when you are travelling to other countries, you can really expect that these people will speak using their native language. Yet, you can assure that a few of these people kn ow how to speak using the English language.Their accent might be different and would vary every now and then, but their statements are completely understandable. Let me cite you an example, from an accent of â€Å"Good day mate! † to a simple â€Å"Good day†, both still have the same meaning. In countries like the Philippines, which it consists of 7,107 islands with people of various cultures, the languages they speak also differ. During these situations, English can be the bridge in their communication. In the field of education, English is the medium used in most of the basic subjects like Physics, Biology, Chemistry, and Math.Moreover, all correspondences between offices in different countries, and also between political leaders of various nations, are still in English. This linking factor significantly tells us the importance of the English language. English is also the mainstay of internet users. This is the language in which most of the information and websites a re available. Thus, the given situations emphasize the importance of the English language in the field of globalization. In addition to this, English language can also lead the progress of a nation.Citing the Philippines as an example, the country is recently proclaimed as the third largest English speaking nation in the world. With this information there is no surprise that Philippines was named as the best country in Business English, according to a recent study of the Global English Corporation. Philippines attained a score above 7. 0, â€Å"a BEI level within range of a high proficiency that indicates an ability to take an active role in business discussions and perform relatively complex tasks†.The corporation also noted that a country’s business English capability is an indicator of its economic growth and business success. If also other countries would imitate the Philippines, there is no doubt that one day these countries would contribute in the field of global ization. English is the queen of all languages. It has become the language of science, commerce, trade and international negotiations. We, would not be surprised that in the future, English can be the reason of the union of various nations, and also be the key to global access.

A Separate Peace-John Knowles Essay

The novel A Separate Peace is a story about two best friends, Gene and Phineas (Finny), who both attend the Devon school in New Hampshire in 1942. Gene Forrester is an intellectual, confined, straight-laced seventeen year old, while Finny is an athletic free-spirit who isn’t afraid to say what he thinks and is admired by everyone. The story is a flashback in which Gene recalls his fears and insecurities during the midst of the Second World War at the Devon school. Out of jealousy and the fear that Finny is trying to sabotage his studies, Gene shakes a tree branch that they were both standing on, and Finny falls out of the tree and shatters his leg. It is at that point where their relationship changes into more of a codependency which leads to them developing their own individual identities by living within their own illusion that World War II is a mere conspiracy. Finny dies suddenly during the operation on his broken leg , but Gene doesn’t cry. He deals with the tragic news with a sort of tranquility because he believes that he is a part of Finny. Gene reflects on the constant enmity which takes over the present youth, and he believes only Finny was immune to this plague. A Separate Peace is a novel that criticizes society, based on a romantic point of view of human nature. Firstly, Gene’s aggressive nature is being nurtured by societies preoccupation with competition, inner-enemies, and power. Contrasting to Gene, Finny has a natural goodness about him that has not been corrupted by society. Lastly, the Devon school is a symbol of rivalry and competitiveness of the world, which has produced a devastating war on a much larger scale. Gene Forrester is the narrator of the novel, telling the story as a flashback on his youthful days at Devon. He is the source of all the reader’s information, but is somewhat an unreliable source, regarding his insights into his actions and motivations. We see that he has an aggressive nature about him which has been nurtured by societies preoccupation with competition, inner-enemies, and power. We first meet him as an adult, therefore we immediately assume a sort of maturity and wisdom about him and his memories at Devon. The adult Gene is, in reality, still the same as the adolescent Gene in terms of fears and security. He sees the Devon buildings as â€Å"defensive† then â€Å"exhausted†(3) which is a representation of himself as an adult. We see that nothing has changed over the years, not the school, and most importantly, not himself. After the accident, him and Finny lived in codependency. Finny lived through Gene. As the reader, we see that by Gene’s actions by equalizing them and becoming at the same level may have been deliberate, even though it seemed like an accident to everyone else. The fact that Gene shook the tree had stemmed from a deep personal desire to lose his identity, and himself in another. This is represented when he puts on Finny’s clothes and sees that he looks just like him. He feels strangely peaceful. This symbolizes Gene’s own desire to leave himself and become Finny, for he is his own â€Å"war† yet also his love. The accident causes his feeling of resentment and fear to be overcome by devotion to Finny. We see this inner-war develop as he continuously tries to make peace and apologize to Finny, an only then can he forgive himself. The shaking of the tree stirred up an unconscious impulse that sets the chain of events leading to Finny’s death, making Gene the killer and destroyer of the one thing he loved. He is his own enemy, and the destroyer of himself, because he felt that he and Finny were the same person. That is why he didn’t cry at the funeral, because â€Å"[he] could not escape a feeling that it was [his] own funeral, and you do not cry in that case†(186). We see here that he has a tendency to mix love and hate, which is practiced as a habit by society. His action in the tree is also an instinct, which is based on a primitive aggression, defensiveness and rivalry which is the side of human nature that is being nurtured by society. Gene symbolizes the narrow, confined, sort of paranoid world that surrounds humanity. He always leans towards the rules that are set. When Finny wants to go to the beach, Gene creates a scenario in his head that Finny is trying to sabotage his studies, and from there, descends into darkness. This fear of his is, in actuality, a defensive anxiety which finds a potential threat in everyone. This is shown when he says â€Å"I was used to finding something deadly in things†¦ and if it wasn’t there then I put it there myself. â€Å"(92) He us unable to let up his defenses because he sees the enemy everywhere, but the enemy is himself. Society teaches the boys to develop a particular frame of mind that creates an enemy wherever they see a potential threat. This defense mechanism only creates inner-enemies, and it is what corrupts the youth. On the opposite end of the spectrum, Finny has a natural goodness about him that has not been corrupted by society. Finny’s character is seen through the eyes of Gene, therefore his perception of Finny is significant. He is able to talk his way out of any situation which, according to Gene, is rare among humans. He has a â€Å"calm ignorance of the rules with a winning urge to be good†(16). His hypnotic charisma shows just how different he is from the other characters by his element of goodness and innocence. He is so different because he operates outside the world of rules and authority, which he considers to be â€Å"a necessary evil†(11), which in terms means that the rules are made to be broken. He is the essence of careless peace in humanity which is so rare. Yet, while he constantly tests the limits of authority, he neither seeks to be victorious, nor be defeated. This is represented in the game of Blitzball, where everyone furiously competes but no one wins, and this perfectly demonstrates Finny’s attitude towards life. Another example of this is when he broke the swimming record. He simply wanted to â€Å"see if [he] could do it†(35), and Gene calls him â€Å"too good to be true†(36), which shows how Gene and the other boys may view innocence and freedom. They are uncomfortable with people showing sincere emotions(40), and they see the enemy everywhere. Finny has â€Å"a simple unregulated friendliness†(15) which has to do with a more profound wisdom and goodness regarding other human beings. Just like he doesn’t see life as winners and losers, he also thinks the best of people, and no one is an enemy in his eyes. His assumptions that the world is friendly make him unique. For example, Gene believes that society creates enemies where they do not exist, but Finny’s inability to see others as evil or hostile is his strength and weakness. His blindness of Gene’s dark motives create dangerous situations in their codependent relationship, and he never imagines that Gene’s feelings for him are not as true as his feelings for Gene. He inspires Gene in loyalty but also jealousy by his charismatic personality. He assumes that everyone thinks like he does, therefore he acts with himself and Gene in mind, doing whatever he pleases. His care-free attitude is what triggers Gene’s resentment and Finny, aware of only himself, never picks up on Gene’s darkness. He â€Å"was the essence of this careless peace†(16), being the one who facilitates most of the boy’s fun throughout the school year. While they are all caught up with the war and striving for themselves to one-up each other, Finny creates a protective bubble around them to shield them from growing up. His tendency to have fun and be care-free is an indication that there is a streak of decency in human nature, but this basic innocence also makes him vulnerable to those unlike himself. The Devon school is a symbol of rivalry and competitiveness of the real world, which has produced a devastating war. In the beginning of the novel when Gene is an adult, he revisits the school. He sees the â€Å"contentious harmony†(4) of the buildings, which is an oxymoron because it reflects the idea of rivalry. It tells us that the school buildings are â€Å"perpendicular† and â€Å"straight-laced†, and represent the world of order and rules. This harmony of the buildings is a trick of architecture. In reality, Devon represents a world of rivalry, competition and one-upmanship practiced by the students as a habit. The school is simply a symbol of the world on a much larger scale, where competition has produced a war. Seeing others as enemies is common in both the school and society. Everyone but Finny is â€Å"pitted violently against something in the world around them†(196). This something around them is Devon, being their main influence to see everyone as a potential threat. The Devon school is a â€Å"jungle† of a boys’ school(45), where hostility and aggression on a smaller scale lead to war on a much larger scale. Their practiced rivalry is mentioned when Gene states that â€Å"there were few relationships among [them] at Devon not based on rivalry†(37). The seasons at the school also represent a change and transformation in the boys. The summer session at Devon is a time of freedom, where the teachers allow Finny’s hypnotic personality to get away with whatever he pleases. The session symbolizes youth and innocence, which in turn comes to an end when Finny falls from the tree. This event marks the beginning of the winter session, where the atmosphere is sombre and dark, filled with discipline and work. It represents adulthood and war approaching them, and becomes a more predominant feature throughout the course of the novel. The transition from the summer to the winter session embodies societies shift from a care-free nature, to a darker, more mature one. We don’t see Finny transition because he is unable to face adulthood and dies, thus never entering into the school’s new mode of existence. As he reflects on his time at Devon, Gene explains that he â€Å"was on active duty all [the] time at school; [he] killed [his] enemy there†(196). This suggests that everyone is battling an ongoing war with themselves, seeking an enemy fight. The school is merely a battleground on a smaller scale, but still has the same effect. Finny’s innocence caused him to oversee these notions of war and enmity, which lead to his death. In the other case, Gene had an ongoing war with himself, and/or Finny. In either case, it demonstrates Finny’s inability to cope with betrayal. He is the lone character in the novel that doesn’t undergo the school’s strong influence on the boys, that prepare them for the war they have to fight after graduation. The role society plays on the school and the boys is their main influence for their actions. The novel criticizes society based on a romantic view of human nature, and this nature has been explored in many ways. Gene’s inner savage and aggressiveness had been nurtured by societies preoccupation with competition, territory and power. Finny’s natural goodness has not been corrupted by society, but his innocence caused him to blur admiration with jealousy lead to his death. Finally, the Devon school is the main symbol or rivalry in the novel, which represents the war on a much smaller scale than the war in reality. The natural paranoia of the human race leads one to seek an enemy wherever they may see a potential threat, and this leads to destruction and inner-enemies in the end.

Andrew hellen essays

Andrew hellen essays In our continuous discussion of ethics and death Benjamin, in chapter 7 of Philosophy and this Actual World, asks us to imagine a case where a child, Andrew, is born with anencephaly, ... a condition in which the embryologic closure of the neural tube never completes, leaving the embryo to develop without the upper portion of its skull. These embryos sometimes continue to develop into the fetal stage and may even survive to be born alive, but with upper cranium and scalp missing and the brain open to the outer world. [Although anencephalic infants have a function brain stem but because they lack the functioning cerebral hemispheres, they do not and will never experience consciousness] These babies may survive outside the womb for varying amounts of time, anywhere between minutes and weeks. Although the condition is always fatal and there are no techniques to correct the problem...(anencephaly web page). In another hospital there is Helen, a newborn with hypoplastic left heart syndr ome [which] consists of an underdeveloped Left Atrium and Left Ventricle. The whole left side of the heart which pumps the blood to the body is underdeveloped and small and is unable to perform that function. This means the baby is unable to get blood to his body through the Aortic Valve, the Aortic Arch and the front parts. [a congenital malformation very likely to lead to an early death] (childrens heart institute). Apart from their conditions both infants are healthy; Helens brain, in particular, is fine, and Andrews heart is fine. So comes the question If it is surgically possible to replace Helens heart with Andrews healthy one should the surgeons do it? Is it morally right or wrong? There are many aspects to take into account when surveying a situation like this. Aside from mere ethics there are people involved, and differing opinions from religion to background belief. Right away when conc...

1984 Questions for Study and Discussion

1984 Questions for Study and Discussion 1984  is one of the best-known works by  George Orwell. This classic novel describes life in a surveillance state where independent thinking is referred to as thoughtcrime. 1984 coined terms like Big Brother and Newspeak that are still in use today, and its powerful exploration of totalitarianism is a key reference point in political discussion and analysis. Reflect on the following questions as you learn about 1984. Whether youre preparing for an exam or preparing for a book club, these questions for study and discussion will strengthen your knowledge and understanding of the novel. 1984  Questions for Study and Discussion What is important about the title of 1984?  What are the conflicts in 1984? What types of conflict (physical, moral, intellectual, or emotional) are in this novel?How does George Orwell reveal character in 1984?What are some themes in the story? How do they relate to the plot and characters?What are some symbols in 1984? How do they relate to the plot and characters?Is Winston consistent in his actions? Is he a fully developed character? How? Why?Do you find the characters likable? Would you want to meet the characters?Does the story end the way you expected? How? Why?What is the central/primary purpose of the story? Is the purpose important or meaningful?How does this novel relate to dystopian literature? Is Winston a strong character?How essential is the setting to the story? Could the story have taken place anywhere else? In any other time?What is the role of women in the text? Is love relevant? Are relationships meaningful?Why is 1984 controversial? Why has it been banned?How d oes 1984 relate to contemporary politics/society? Would you recommend this novel to a friend?Why do you think words like Big Brother and Newspeak have entered into our everyday lexicon?What, if anything, scares you about the future Orwell describes? Why or why not?How is doublethink used in the novel? Do you think it could or is used in our current society?Do you think its important that Oceana is constantly at war with someone? What point do you think Orwell is trying to make?How does the age difference between Julia and Winston affect how they view the actions of Big Brother and the government? Do you see differences like this in your own life?  How is technology used by Big Brother and the Party? Does it remind you of any current technological issues?  If you were in Room 101, what would be waiting for you?What is the significance of the name Ministry of Love?How is sexual repression used to oppress the people of Oceana? Are there examples of this kind of oppression in the real world?How are characters brainwashed in the nove l? Do you think this sort of brainwashing can happen in real life? What warnings can we take from Orwells novel?

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Rhetorical Analysis - Essay Example Summary of the Article Carr in his article offers an interesting look on the recent growth of online courses. He alleges that with the increased growth of online automation and analyzing algorithms, the MOOCs have become quite effective (36). The author meticulously describes the transitions that have taken place from the traditional means in which classes were undertaken to the new concept of the MOOCs. Additionally, he talks in length about ways in which the computers have helped in customizing the students’ learning experience. However, he points out to some of the challenges that are facing the MOOCs, alleging that, â€Å"of the 160,000 people who enrolled in Norvig and Thrun’s AI class, only about 14 percent ended up completing it† (Carr 40). In that case, the high dropout reveals the challenges that emanates from keeping online students motivated and attentive. One of the major implications that the author fails to address in regard to the increase of techn ology and MOOCs is the effect that the lack of professors would have on education and the field of research. If the technology ends up pushing the professors out of the classrooms, then it would be necessary for the author to focus on telling readers where that places the state of research. Nevertheless, he clearly explains on the reason why most people prefer online classes to classroom college education, asserting that people are dissatisfied with college education because it is time consuming and expensive. He confirms, â€Å"the average price tag for a bachelor’s degree has shot up to more than $ 100,000† (Carr, 34). Another reason behind the rise of MOOCs that is well argued out is that despite the rise in the cost of higher education, its quality has dropped. Generally, the pros and cons of MOOCs have been well argued and Carr looks as to be spot on in his scrutiny of the future of the universities. Rhetoric Analysis In Carr’s article, he uses a descriptiv e tone to appeal to readers in addressing the issue of technology and its pros and cons. Through his descriptions, he manages to paint a picture of slowly diminishing universities, owing to the rise of MOOCs. For instance, he creates imagery of a population that is slowly moving towards online classes, following the high expenses and low quality education. On the same note, he uses contrast to create a tone of disapproval among few people who still think that online classes tend to pose more challenges. For instance, he asserts, â€Å"but not everyone is enthusiastic. The online classes, some educators fear, will at best prove a distraction to college administrators†¦Ã¢â‚¬  (Carr 34). Carr commences the article with historical facts, describing how technology has advanced over the years and has had an impact on higher education. This technique helps in establishing the tone of the article as one that is formal; hence, drawing the reader’s interest because of the credib ility that comes with historical facts. Additionally, the author uses comparative and contrasting techniques to give an overview on what education was like before and how it has changed with the revolution of technology. For example, the author compares correspondence courses to traditional on campus lessons, arguing that they were both beneficial to students though

British Legal systems and Contract law Essay Example | Topics and Well Written Essays - 1500 words

British Legal systems and Contract law - Essay Example In the leading case of Olley v.Marlborourgh Court Hotel (1949) 1 KB 552, a lady deposited her fur cloak in the hotel locker which was subsequently stolen. She sued the hotel for loss of the cloak, but the hotel management pleaded that in the contract of service there was a specific disclaimer for liability arising out of theft. It transpired that the disclaimer notice was in the hotel room, and not at the reception where the contract was enforced between the lady and the hotel management. 1 Moreover she did not have constructive notice of this diclaimer when she booked her room. The Court held that the hotel was liable for the loss since, the claimant was not aware of the facts at the time of booking the contract. However, in this case, it is seen that Metalinque was aware of the material fact that the goods need to be shipped to Aberdeen, and not delivered at London office. The writer's opinion is that the seller, Metalinque cannot be absolved of liability in this case merely on the fact that their agreement was with the London office, and not with the Aberdeen plant since the purpose of the agreement was not fulfilled due to (1) delay in performance and (2) Subsequent losses to the buyer, arising out of breach of contractual obligation by the seller due to material variation in delivery terms Further if the law were to consider, the application of Section 4 and Section 4 (5) of the Supply of Goods and Services Act 1982, it is seen that there is an implied condition that the goods supplied should be fit and should serve the purpose for which it is sought. It is also seen that in the event that a party relies on the skill or judgment of another, whether the terms are expressly, or by implication, the implied condition shall be deemed to be present. In this case there is an implied condition that goods be delivered to Aberdeen. "Where, under a contract for the transfer of goods, the transferor transfers the property in goods in the course of a business and the transferee, expressly or by implication, makes know to the transferor, any particular purpose for which the goods are being acquired., there exists an implied condition that the goods shall meet such conditions." 2 (b) Even if there was a breach of contract, the sum sought is excessive. Under Section 20 (2) of the Sale of Goods Act 1979, the goods remain at the seller's risk until the title in them is vested on the buyer. When the buyer has accepted the goods at London, it is deemed that delivery has been affected. However, "where delivery has been delayed through the fault of either the buyer or seller, the goods are at risk of the party at fault, as regards any loss, which may not have occurred but for such fault." 3 In this case it is seen that, prima facie, there is a fault on the part of Metalinque for having caused losses due to belated delivery. However, this fault has been alleviated to a certain extent, due to the fact that Amethyst Ltd, had not explicitly and specifically stated under Clause 20 of the Purchase Contract that the goods need to be delivered at Aberdeen. In the absence of certainty of delivery of contractual obligation, they were at liberty to