Mu Claim Development WS English 11Shakopee HSinspi Essays

mu Claim Development WS English 11Shakopee HSinspired by Steve Dunn (2005) For article: Perusing Assignment #2: For given article, utilize the Claim Development WS to distinguish the writer's case, select three bits of proof used to help the fundamental thought, property the proof accurately by naming the source, and clarify how that proof backings the primary thought. Not yet Arriving Nailed It! Understudy has effectively recognized the creator's case 0 0 2 Understudy has picked and effectively refered to (by naming the source and building up its validity) three bits of proof that plainly bolster the principle thought. MN State Standard 11.5.1.1: Cite solid and intensive literary proof to help examination of what the content says unequivocally just as surmisings drawn from the content, including figuring out where the content leaves matters unsure. 0 0 6 For each bit of proof, understudy has obviously clarified how the proof backings the creator's case. 0 0 2 Logical Analysis Paragraph: Student has distinguished and depicted one expository decision made by the writer and its effect on the composition (incorporate the statement where the decision was made). Recognize a decision made by the creator (and statement an accurate expression). Clarify why the creator may have settled on that decision/utilized that state. Clarify the effect that the decision has on a peruser. MN State Standard 11.5.6.6 Determine a creator's perspective or reason in a book where the talk is especially compelling, examining how style and substance add to the force, influence, or excellence of the content. 0 0 5 VOCAB: Student has done Vocab Exploration for single word looked over the article 0 0 1 Creator's Claim: The two gatherings need to explain the Zika Crisis yet the Republicans have different plans which they need to push alongside the bill. Printed Evidence #1 (Direct Quote, With tag) McClatchy the record of arrangement expressed Democrats needed a spotless bill, however Republicans needed to remove arranged parenthood of any Zika cash, boycott spending it on contraception, turn around a law limiting the showcase of the confederate Battle Flag at military graveyards, incidentally deregulate a few pesticides, and pass spending slices to counterbalance any extra appropriation(Cooper). Clarification #1 While the Democrats need to commit the whole bill to the CDC to forestall Zika. The Republicans need to add on a few different requests that have pretty much nothing or nothing to do with the will that assume to be committed to forestalling Zika. Printed Evidence #2 (Direct Quote, With tag) Ryan Cooper says, No, What's occurring here is self-evident: Republicans hope to be paid off for doing what even they concur is the mindful thing. Clarification #2 The creator guarantees that on the off chance that Republicans concur that the CDC ought to gain cash to power Zika, at that point they will incorporate their political plan. Consequently they are doing what is best for themselves and couldn't thoughtless about the zika malady. Printed Evidence #3 (Direct Quote, With tag) Cooper claims,The genuine tell here is that the last Republican proposition just had $750 million in spending cuts (taken from a messed up bit of ObamaCare,Ebola financing , and the Department of Health and Human Services) against 1.1 billions of dollars in spending. Clarification #3 The republicans are going through more cash as opposed to lessening it the spending cut. They took cash from different associations. End While the Democrats need devote bill towards the zika emergency the Republicans had different plans they needed to remove arranged parenthood of any zika cash. VOCAB: Superimposes:Place or lay (a certain something) over another, ordinarily with the goal that both are as yet clear. Equivalents: lay,superimposes, place, present, position,set Kinds of create Most explicit area least explicit area Superimposes position place set lay Logical Analysis Paragraph: In the first passage Ryan Cooper says Feel like America has gone excessively long without being profoundly embarrassed before the world? Dread not!. He utilizes mockery to present how he feels about the Republicans. He accepts the republicans are not ready to surrender their political plan to help with the zika emergency. The writer need the peruser to imagine that the republicans are constantly centered around legislative issues. Composing Assignment #2: Using your Claim Development WS, Write one viable passage portraying the writer's case, giving two bits of proof to help the case, and clarifying that proof. Not Yet Arriving Nailed It! Understudy has composed an unmistakable and consistent clarification of creator's case, including

The Birlings live Essay Example For Students

The Birlings live Essay This is a prologue to my paper on the book An Inspector Calls. In my paper I will cautiously survey and conclude who is the most liable for the passing of Eva Smith. In any case, first I will compose a passage about the author. The writer of the book was J.B Priestly. John Boynton Priestly was conceived in Bradford, Yorkshire on the 13 September 1894 that year in which his mom passed on. From the time of around 16 Priestly realized he needed to compose. He accepted that homerooms and labs would not assist him with becoming an essayist. He was a devoted communist who was enthusiastic about the requirement for social change to profit poor people. During the war he communicated his sentiments over the radio. Consecrated had additionally observed the lamentable abhorrences and impacts of the war, which I think makes him a superior author. There is additionally the astonishing certainty that it just took Priestly a little more than seven days to complete the entire book. As the book says An Inspector Calls was that of the impacts of a people activities over a section of time. We will compose a custom paper on The Birlings live explicitly for you for just $16.38 $13.9/page Request now The play was written in 1939 however amusingly set in 1912. And furthermore in the play he makes a few references to things that where going to happen, for example, the Titanic boat being resilient The Titanic-she cruises one week from now and resilient, completely resilient. In the time the play was set matches with what Mr Birlings character resembles. As, this was the timeframe, which was regularly alluded to as the Golden Age; this was a period wherein working class individuals considered themselves. In any case, not these individuals acted like this out of obliviousness. The compensation was low and the hours where long. It didn't enable that the joblessness to rate was so high. Yet, for the center and high class, they where carrying on with an existence of recreation and oblivious of the truth of life for the lower classes. An Inspector Calls is a play that chips away at two levels. To begin with, the Birlings as a white collar class family and furthermore as a delegate of society in general. The Birlings lived as a run of the mill case of a white collar class family around then. On an other level, they are a prime case of obliviousness in the public eye by then. During the play you start to understand that the part played by the Inspector is the good aware of society. He powers all of the characters to recognize their part in Evas demise Even the characters that would from the outset acknowledge no obligation regarding the entire thing. The play has an astonishing effect on the crowd. It is moralistic, as you dont consistently understand that your activities have results. The emotional nature keeps the crowd intrigued all through. Presently I will proceed to compose a short section about each character and how they are liable for the self destruction of Eva Smith. Mr. Birling: Eva Smith worked in Mr. Birlings manufacturing plant. She was terminated for requesting a compensation rise yet in addition energizing the various specialists to stand firm. However, I do imagine that the solicitation for a compensation rise was supported as Mr. Birling was an extremely stingy man. What's more, there is additionally proof in the content, clarifying that Eva was an excellent specialist, A great laborer as well (Mr. Birling disclosing to the Inspector. By and by I imagine that Mr. Birling isn't generally to fault, however did in undeniable reality beginning of the chain of eventsby firering the younge young lady which clearly constrained her to get her next jb as I will ceremony about later. Birling was blameworthy of the wrongdoing Pride. After he had addressed the Inspector, he still genuinely accepts he has nothing to do with the make a difference; as he says It has nothing to do with the pitiful young ladies self destruction. By this announcement, unmistakably he feels positively no duty regarding the occurrence. Truth be told Mr. Birling doesn't change his perspectives about activities and results all through the play. .u5f28a94c72bc4b9d4f89022ccfb524af , .u5f28a94c72bc4b9d4f89022ccfb524af .postImageUrl , .u5f28a94c72bc4b9d4f89022ccfb524af .focused content territory { min-tallness: 80px; position: relative; } .u5f28a94c72bc4b9d4f89022ccfb524af , .u5f28a94c72bc4b9d4f89022ccfb524af:hover , .u5f28a94c72bc4b9d4f89022ccfb524af:visited , .u5f28a94c72bc4b9d4f89022ccfb524af:active { border:0!important; } .u5f28a94c72bc4b9d4f89022ccfb524af .clearfix:after { content: ; show: table; clear: both; } .u5f28a94c72bc4b9d4f89022ccfb524af { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; murkiness: 1; progress: obscurity 250ms; webkit-progress: darkness 250ms; foundation shading: #95A5A6; } .u5f28a94c72bc4b9d4f89022ccfb524af:active , .u5f28a94c72bc4b9d4f89022ccfb524af:hover { mistiness: 1; change: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #2C3E50; } .u5f28a94c72bc4b9d4f89022ccfb524af .focused content zone { width: 100%; position: rel ative; } .u5f28a94c72bc4b9d4f89022ccfb524af .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content design: underline; } .u5f28a94c72bc4b9d4f89022ccfb524af .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u5f28a94c72bc4b9d4f89022ccfb524af .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u5f28a94c72bc4b9d4f89022ccfb524af:hover .ctaButton { foundation shading: #34495E!important; } .u5f28a94c72bc4 b9d4f89022ccfb524af .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u5f28a94c72bc4b9d4f89022ccfb524af-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u5f28a94c72bc4b9d4f89022ccfb524af:after { content: ; show: square; clear: both; } READ: Lord of the Flies Essay PaperSheila: Shelia assumed an imperative job in the passing of Eva Smith as she had Eva terminated from her subsequent activity, which she enjoyed. I believe that Sheila is blameworthy of the wrongdoing of jealousy as she was desirous of Eva, when she understood that Eva glanced preferred in a dress over she did. In the wake of addressing the Inspector, she starts to feel remorseful. Also, on the off chance that I could help her now I would - . She likewise feels truly capable So, I am extremely mindful. The happenings and occasions radically change the way Sheila sees the impacts of her activities upon others. Gerald: Gerald was Evas sweetheart throughout the mid year yet they needed to end the affiar. Gerald is somewhat similar to Mr. Birling, as in he despite everything thinks he has nothing to do with the make a difference. Considerably after he has spoken with the Inspector Gerald still believes that he has nothing at all to do with the self destruction. I dont come into this self destruction business. Sheila is progressively influenced by what Gerald has uncovered. Gerald happens to be progressively intrigued by what Sheila is thinking/responding towards the updates on the undertaking. It doesn't generally modify Geralds demeanor in any emotional manner. Well perhaps from the outset yet not permanatly as we discover towards the finish of the play. Eric: Eric gave Eva cash and they additionally had a little love illicit relationship. He later feels exceptionally regretful and capable about the entire thing. Mrs. Birling (Erics mother) was shocked when she understood what he had done (taking cash from the manufacturing plant). Mr. Birlings first response is the manner by which he will need to shroud this before anybody sees at the manufacturing plant You should give me a rundown of those records. Ive got the opportunity to cover this up as quick as possible despite everything thinking about his notoriety. Mrs. Birling: She dismissed Eva when she required assistance the most. Toward the start of the discussion Mrs. Birling thinks she has nothing to do with it, however as the activity unfurls she begins to acknowledge increasingly more what she has done. What's more, perhaps even begins to acknowledge a portion of the fault, yet towards the end does precisely equivalent to Gerald. Eric is the most sickened by what his mom has done. What's more, he likewise censures his mum for the homicide Then you executed her (Eric said to Mrs. Birling). Each character believes that another character is at fault. All in all I dont believe that any one character is the accuse more than another. It was a chain of occasions. In any case, I do imagine that Eric and Sheila where progressively influenced y the responses of individuals they thought they knew, and I slim that the guiltlessness of the more youthful age enables the two characters to understand that regardless of whether this didn't generally happen it could. I believe that the general message that Priestly is attempting to send in think before you act and all activities have outcomes. I imagine that it gives you something to consider. Dont you think?

Java vs Kotlin Which One Is The Best Language For Android

Java vs Kotlin Which One Is The Best Language For Android If you are beginning to program in Android, it is frequent that the language we use Java. Whats more, Java is used all over. Now Kotlin arrives, which brings extensive enhancements. We have chosen to set up this blog of Java vs Kotlin. Which language is the best? To understand the contrasts between Kotlin vs. Java, most importantly, we choose to discuss a little about every language. We will begin with Java, and you will know its points of interest, weaknesses, and furthermore what we can do with this language.   Next, we will discuss Kotlin, with the goal that this language serves, favorable circumstances, disservices, and what we can make? At last, it will be incredible to understand the critical contrasts of Java vs Kotlin. Java introduction: Java is an object-arranged programming language that was introduced by Sun Microsystems. It appeared 23 years back, and with other prominent languages like Scala and Groovy, it has stayed in the essential languages in Android application improvement. Since its beginning, Java android application advancement is widely utilized in the structuring of server applications, Android applications, web applications, inserted frameworks, and sites. The more significant part of the Java components is available as open-source. Java fame is most in money related programming advancement. Java benefits: Summary Java benefits:Java limitations:Kotlin introductionKotlin benefitsKotlin limitationsJava vs Kotlin1 Market circumstance2 Progress3 Smart casts4 Null safety5 Type inference6 Useful programming7 Expansion functions8 No checked exceptions9 Information classesKey Differences Between Java vs. Kotlin:Does Kotlin take the place of java language?Conclusion Can easily understand;Java can undoubtedly keep running on a browser window or a virtual machine, which comes conveniently while reusing a code and programming update;Phenomenal for cross-stage applications;Android software development kit (SDK) supplements Java with numerous standard Java libraries;A broad open-source environment; on account of Googles selection of the Java Virtual Machine or JVM. Java limitations: Its restrictions can cause glitches with Android API plan;Because of more codes in Java, the possibility of mistakes and bugs increments extensively;Contrasted with different languages, Java is a little slow and needs a large amount of memory. Kotlin introduction Kotlin is a universally useful programming language that includes java virtual machine, Android, JavaScript, and Native. JetBrains create it as an open-source stage under the Apache 2.0 permit. If you are asking why to use Kotlin for the Android studio programming language; this is because the engineer can send Kotlin as an object-arranged programming and useful programming. Kotlin utilizes LLVM compiler innovation to gather Kotlin codes into binaries for CPU designs and working frameworks like iOS, Windows, Linux, and Mac. Probably the best thing about this language is that it joins both object-situated and useful programming characteristics. Coming up next are the significant Java IDEs aid that comes packed with Kotlin for Android designers: IntelliJ IDEA (the brainchild of JetBrains)Android StudioObscurationNetBeans Kotlin can be utilized for the improvement of most types of applications; at that point, it very well may be from the server-side, customer-side web, or Android. Kotlin benefits Supports backend tasks, for example, Spring 5;The progress from Java to Kotlin is simple;Kotlin has sharp expansion capacities for clean structure APIs;Significantly more short than Java;Designers have the help of more than 2000 Kotlin projects on Github. Kotlin limitations A precarious expectation to absorb information for groups who wish to travel totally to Kotlin;Aggregation speed is delayed when contrasted with Java;Finding an expert Kotlin designer is as yet an irregularity;Android Studios accumulation and auto-complete run slower whenever compared with Java ventures. Java vs Kotlin 1 Market circumstance The impact of Java on the modern world is vast, which is sponsored by the respectable Tiobe Index. Starting in July 2019, Java has kept up its main spot contrasted with July 2018. Kotlin, however still a youthful language, has made it to the best 50 of the rankings, setting down at number 43. Google I/O 2017 gathering was set apart by the advancement of Kotlin to the positions of its top of the line programming languages for Android application improvement. It joined the great old Java and C++. The declaration has energized up the interest over Kotlin, causing the astounding development in its popularity. 2 Progress Firstly, Kotlin was planned in such a way, that it could without much of a stretch interoperable with Java. Therefore, the designers can interpret java codes into Kotlin and vice versa, that too, without the need to change the operability. Kotlin is the new language, offers some extra characteristics that make Kotlin a favored pick over Java. A client ca nt separate between the two since codes of both the programming languages are assembled to JVM bytecode. 3 Smart casts In Java, We have to check the kind of factors and cast them by our activity. In Kotlin, smart casts will deal with these casting checks with keywords is-checks, which will check for permanent qualities and performs hinted casting. 4 Null safety In Java, NullPointerExceptions causes tremendous dissatisfaction for engineers. It enables clients to relegate invalid to any factors yet while getting to an item reference having invalid worth raises an invalid pointer particular case which the client needs to deal with. In Kotlin, By default, a wide range of factors are non-invalid capable (for example we cant dole out invalid qualities to factors/objects). If we attempt to appoint or return invalid classes, Kotlin code will fizzle during the arranged time. If we genuinely need a variable to have an invalid worth, we can proclaim as pursues: esteem num: Int? = null 5 Type inference In Java, we have to indicate a kind of every factor expressly while announcing. In Kotlin, we dont have to indicate the kind of every factor unequivocally dependent on the task it will deal with. If we need to state expressly, we can do it. 6 Useful programming Java doesnt have practical programming support until Java 8; however, while creating Android applications, it supports the main subset of Java 8 characteristics. Kotlin is a blend of procedural and useful programming language which comprises numerous helpful strategies, for example, lambda, administrator over-burdening, higher-request capacities, and apathetic assessment, and so on. 7 Expansion functions In Java, If we need to expand the use of the existing class, we have to take another class and acquire the parent class. So Extension capacities are not accessible in Java. Kotlin gives designers the capacity to expand a current class with new usefulness. We can make broaden works by prefixing the name of a class to name the new capacity. 8 No checked exceptions In Java, We have checked special case support which causes designers to proclaim and get the exemption which at last prompts strong code with excellent mistake handling. In Kotlin, we dont have checked special cases. So designers dont have to proclaim or get special cases, which have benefits and limitations. 9 Information classes In Java, assume we require to have a class that needs to hold information yet nothing else. For this we have to characterize constructors, factors to store information, getter and setter techniques, hashcode(), toString(), and equivalents() functions In Kotlin, If we require to have classes that need to hold information. We can announce a class with keywords information in the class definition then the compiler will deal with the majority of this work. For example, making constructors, getter, setter strategies for various fields. Key Differences Between Java vs. Kotlin: Both Java vs. Kotlin are prominent decisions in the market; let us talk about a portion of the significant differences between Java vs Kotlin: Kotlin has the help of intelligent cast which recognizes unchanging sorts and performs specific cast by the compiler while in Java we have to distinguish and play out the casting.  Kotlin has the help of sort inferences which means we dont have to indicate the information kind of factor unequivocally though in Java we have to determine expressly.  In Kotlin, we dont have checked exemptions, which is a limitation as it prompts mistake inclined code, though Java has support for tested special cases by which we can perform blunder taking care of.  Java assemblage time is 15-20% quicker than Kotlins accumulation time. However, in the context of gradual form aggregation, Kotlin will also take the same arrangement time as Java.  In Kotlin, we cant allocate invalid qualities to factors or return esteems. If we truly need to dole out, at that point, we can pronounce a variable with a unique linguistic structure while in Java we can appoint invalid qualities yet when we attempt to access item s indicating invalid conditions raises a particular case.  Kotlin is compatible with Java regardless of contrast between Java vs Kotlin. We can call Kotlin code in Java and Java code in Kotlin. So we can have both Java vs. Kotlin classes one next to the other in a venture and incorporates with no issues. After aggregation we incapable of discovering which category written in Java or Kotlin. Does Kotlin take the place of java language? The response to this inquiry relies upon the different assessments of versatile application developers. Since Java is an outstanding programming language having different open-source instruments and libraries to help developers. No language accompanies perfectness. Java itself can be difficult for some. For this, Kotlin has come, which tends to regular programming stress with its successful arrangements and furthermore improves the Java system.   We currently realize that Kotlin has turned into an increasingly steady and consistent improvement choice for Android Studio. Some Android engineers appear to accept that Kotlin will remove Java for versatile application advancement sooner rather than later. In Kotlin vs Java conversation, it is Kotlin which is spotless, naturally lightweight and less repetitive as far as data classes, getters/setters and writing callbacks. It is explicitly made for improving the current Java models utilizing answers for API structure lacks.   Thus, we can say that Kotlin isnt a substitution for Java; its an improvement. Conclusion At last, its a review of the difference between Java vs Kotlin. From this, you will have a superior understanding of both Java and Kotlin language, after perusing this Java vs Kotlin article. In my view, we can continue with Kotlin for Android application advancement without stressing over the accumulation time even though Java has few favorable circumstances over Kotlin. Are you looking for the best java homework help from the best assignment company? We are offering the best assignment help in Melbourne to the students at nominal charges.

Thomas Green Essay - 1336 Words

Thomas Green: Power, Office Politics, and a Career in Crisis Individual Case Analysis Kay Saeteurn BUSA 305-01 Dr. Catherine Pratt November 17, 2008 Thomas Green: Power, Office Politics, and a Career in Crisis Individual Case Analysis Power is the capability that A has to influence the behavior of B so that B acts in accordance with A’s wishes,[1] especially dependency power where a certain individual has something of importance, scarcity, and non substitutable, that another person seeks for. Thomas Green and Frank Davis both display individual power over one another causing a conflicting relationship without completing their task, which lead to a political war involving outside group members. In March of 2007, Thomas Green†¦show more content†¦Power tactics are ways in which individuals translate power bases into specific actions.[3] Based on the nine distinct influence tactics, Frank Davis uses Legitimacy and pressure to get Thomas Green to complete his job to the Davis’ ability. Legitimacy power is relying on one’s own authority position provided with the organization. Davis is Green’s boss. Under their organization and the scope of the organization al policies and rules, Davis is Green’s higher chain of command and it is reasonable that Green follows direction from Davis. An obvious example of legitimate power that Davis uses with Green is the numerous email complaints to Shannon McDonald. Davis persuades McDonald that Green is not fulfilling his position, therefore causes McDonald to send an email asking Green for a self-evaluation. The constant pressure Davis expressed toward Green was based around his working schedule. He expected Green to Atlanta during certain days and did not allow time for flexibility. Davis do not use much of rational persuasions when presenting McDonald with an e-mail regarding Green’s evaluation. This caused a downward influence and did not provide Green with the appropriate expectation. With Davis and Green’s conflicting relationship, Green practices political behavior with people outside his working group by commenting on his thoughts and feelings about Davis. Dynamic Displaysà ¢â‚¬â„¢Show MoreRelatedthomas green Essay1050 Words   |  5 Pagesï » ¿EXECUTIVE SUMMARY After working for five months as an account executive, Thomas Green was directly promoted as the Senior  Market Specialist by the vice president of the company, Shannon McDonald, because of immense potential exhibited by him. However, Frank Davis, Green’s boss, did not intend to choose Green as the new senior market specialist. Green and Davis disagreed on work styles and market projections. Green believed that the sales goals set by Davis are based on creative accounting andRead MoreThomas Green Case Study1371 Words   |  6 PagesThomas green Case Study:- 1) Thomas Green was a high performing individual and could have been a very good leader, if he would have exhibited all the qualities of a true leader. Here is an analysis of Thomas’s leadership style based on Ancona leadership model. a. Inventing:- Thomas was very good on this quality of leadership. Soon after his promotion, when he met Davis, his boss, he was able to come with many new ideas and client responded very positively to these ideas. i. Another example ofRead MoreThomas Green Case Analysis2249 Words   |  9 Pagesï » ¿Thomas Green Case Analysis Executive Summary The primary problem in this case deals with a source of tension between two employees that have recently received promotions. There are various individual factors that may be a source of conflict that the case points to; however both parties need to look beyond their own personal perspectives in order to move towards the organizational goals. In the case of Thomas Green, he certainly has a lot of maturing to do before he is able to perform wellRead MoreThomas Green Case Analysis1401 Words   |  6 PagesThomas Green Case Analysis Question #1 1. I feel that Green is underperforming in his new role. I can attribute this to a few things: I believe Green felt as if he had â€Å"paid his dues† and deserved this promotion, even though he had only been in the account executive role for such a short period of time. He wanted to â€Å"come in and dazzle them at Dynamic Displays†. Once he got the promotion, he felt as if he could take his foot off of the gas. He did not go into the new role with the sameRead MoreEssay about Thomas Green Case1081 Words   |  5 PagesDr. Premeaux Case Analysis Thomas Green: Power, Office Politics, and a Career in Crisis 1) What are the work styles and personalities of Thomas Green and Frank Davis? Thomas Green and Frank Davis use different working styles, and their personalities are also very different. When dealing with clients, Frank uses memos, proposals and also uses data to back up his proposals and give the client a better idea on what they are investing in. Thomas is more of a face to face to guy. He deliversRead MoreEssay on Thomas Green Case Study2780 Words   |  12 Pagesbrewing for months-Thomas Green’s faltering career has transitioned from the fast track to a destination of potential unemployment. We sought to analyze the factors leading up to this rapid downward spiral and what other challenges were present in the situation. We identified some of the underlying causes, and developed potential solutions and how to apply them to rectify the challenges Green is experiencing. Current Problems: The tension has developed between Davis and Green in part because ofRead MoreThomas Green Case Questions On Business Relations768 Words   |  4 PagesThomas Green Case Questions Question 1 Thomas Green is a creative and ambitious executive with impeccable marketing skills. He is a go-getter who goes out of his way to meet potential clients and pitch ideas on how to improve business relations between airlines, hotels and taxi services. 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As a result of Davis’ loss of credibilityRead MoreThomas Green : Power, Office Politics, And A Career Essay2077 Words   |  9 PagesTHOMAS GREEN: POWER, OFFICE POLITICS, AND A CAREER IN CRISIS Learning Objectives The case has four primary learning objectives: 1. Explore the role that personal work styles and politics can play in a corporate environment. 2. Explore the concepts of power and influence. 3. Evaluate strategies for constructive conflict resolution. 4. Consider a framework for developing a productive relationship with one’s boss. DISCUSSION ïÆ'’ Thomas Green’s situation. 1. The differences in work stylesRead MoreThe Case Of Thomas Green : Power, Office Politics, And A Career1384 Words   |  6 Pagesperson steps into a new position within an organization, understanding office politics and sources of power utilized by their superiors may be necessary in effective assimilation into the new position. In the case of Thomas Green, as detailed in the article titled, Thomas Green: Power, Office Politics, and a Career in Crisis (Sasser Beckham, 2008), Green’s failure to recognize the sources of power already established led his own diminishing personal power within the organization and jeopardized

Essay on Camus The Stranger (The Outsider) Conformity

Conformity in Camus The Stranger (The Outsider)nbsp; Camus novel The Stranger presents the character of Meursault who, after killing an Arab, is sentenced to death. This conflict portrays the stark contrast between the morals of society and Meursaults evident lack of them; he is condemned to death, less for the Arabs murder, than for refusing to conform to societys standards. Meursault is an anomaly in society; he cannot relate directly to others because he does not live as they do. Meursault is simplistic, even detached; he speaks of his mothers death without regret for her loss, merely stating: Maman died today. He goes on to mention that perhaps it was yesterday - he is not sure which. He cannot abide by the same moral†¦show more content†¦No matter what he does, Meursault sees the outcome as inevitable, and invariable. He cannot perceive any right or wrong in killing the Arab. The action in itself was spurred not out of a deep-seated hatred for the man but, as Meursault reveals at the trial, because of the sun. The sun at the beach, similar to the sun at his mothers funeral, was beating down on him. Sweat trickled down his face, the scene began to reel as his vision blurred. The sun represents to Meursault emotions, which he cannot deal with. Likewise, he cannot deal with the intense heat, the light reflected off the Arabs knife which seems to stab at him. Meursaults finely-tuned senses are being overwhelmed, and the only way to handle the situation is to end it - so he fires the gun. We see the Arab sinking into the sand, as four more bullets lodge inside and disappear. The spell is broken. The death of the Arab in itself is not crucial to Meursaults fate. Around that time period in Algiers, Arabs were almost easily dispensed with - they were not high society. Meursaults true undoing comes from his lack of emotion. At the beginning of the novel, Meursault sits at his mothers funeral, quietly picking up the most minute details of the scene: wrinkles on the old mens faces, the way the womens stomachs seemed to bulge out from under their apron strings. Yet their eyes remained a glimmer amid all the wrinkles. Here Meursault was captivated by his mothers friends- their difference sparks hisShow MoreRelated Essay on Camus’ The Stranger (The Outsider): Finding a Rational God through Nature3501 Words   |  15 PagesFinding a Rational God through Nature in Camus The Stranger (The Outsider)    Turning towards nature for fulfillment, The Stranger’s Meursault rejects the ideology of God as a savior and is consequently juxtaposed against Jesus Christ’s martyrdom, Christianity and the infamous crucifixion. To the inexperienced reader, Meursault appears to be an extreme atheist. Later in Albert Camus’ novel, he is revealed as a humanistic soul that’s in touch with the universality of the earth and soil he treadsRead MoreExistentialism vs Essentialism23287 Words   |  94 Pagesamp; Phenomenology * Existentialist Philosophers * ------------------------------------------------- Absurdism * The idea of the  absurd  is a common theme in many existentialist works, particularly in  Camus. Absurdity is the notion of contrast between two things. As Camus explains it in  The Myth of Sisyphus: * The absurd is born out of this confrontation between the human need and the unreasonable silence of the world. * This view, which is shared by  Sartre, is that humanity

Nietzsche and Christianity Free Essays

When the German philosopher Friedrich Nietzsche referred to himself and the Anti-Christ, he was doing more than simply using a metaphor. A slight look at his work reveals that practically his entire philosophical system was oriented against Christianity. Most of his books, but primarily The Twilight of the Idols, The Anti-Christ, The Genealogy of Morals, contain the fiercest attack that any philosopher has ever conducted against Christianity. We will write a custom essay sample on Nietzsche and Christianity or any similar topic only for you Order Now Nietzsche attacks both Christianity as a religious system, as well as the Christian idea of God. The Christian conception of God –God as God of the Sick, God as spider, God as spirit – is one of the most corrupt conceptions of God arrived at on earth: perhaps it even represents the low-water mark in the descending development of God type. (Nietzsche, 2003, p. 140). And so he goes†¦ That quote is only a minor example of the insults Nietzsche proffers against Christian values. He does not seem to repair in the fact that Christianity has disciplined the human spirit for thousands of years; that civilization, as we know it today, owes a lot to the Judeo-Christian values and believes. But, this is precisely the problem. Nietzsche does not believe that the current status of humanity, the values that sustain it, are commendable values. Since he states over and over that man is something that must be turned into something else, this is, the overman, he also believes that, as a consequence, Christianity has done anything productive for humanity, especially when it comes to encouraging man to exercise his will to power. Nietzsche expresses his preference for Buddhism, which he calls â€Å"the only really positivistic religion history has to show us† (2003 p. 141). However, he fails to explain in what manner would Buddhism attain what Christianity has. There is no doubt that the influence of Christianity could be evidently perceived in every realm of mother society. Political and social institutions, democracy, and in general, the concept of egalitarism, in one way or the other, are a consequence of Christian values. It is one thing to be critical of the defective concepts or practice of a given system, be it political or religious, but it is a very different thing to try to crush that entire system with a rhetorical hammer, as Nietzsche attempts to do. In his desperate discourse against Christianity, his criticism at times becomes irrational. Nietzsche’s preference for Buddhism could be explained by his personality. He highly valued individualism, which is very emphasized by the practice of Buddhism. Nietzsche considered that both Christianity and Islam are religions of the sheep and that by their very nature deny individualism or prevent the individual from reaching his inner potential. Nietzsche’s logic states that these religions turn man into a little more than an ape, who mostly imitates but is unable to act in obedience to his own will. Let’s remind ourselves that insulting, using degrading epithets against the adversary, does not prove anything, except the fact that the one who proffers the insults does so precisely due to a lack of valid arguments. And this is exactly what Nietzsche does when the few valid points he has made against Christianity have exhausted. Let’s pay attention to this. Christianity also stands in opposition to all intellectual well-costitutedness – it   can use only the morbid mind as the Christian mind, it takes the side of everything idiotic, it proclaims a curse against the spirit, against the superbia of the healthy spirit. Because sickness belongs to the essence of Christianity, the typical Christian condition, faith, has to be a form of sickness†¦Ã¢â‚¬  (2003, p.181) The use of words such as morbid, idiotic, sickness, all this insulting rhetoric, in reference to Christianity, is in the place where arguments were supposed to be.   This name-calling rhetoric must not be taken as the truth. It would be helpful to remember that while Christianity provides man with a sense of certainty, with a general explanation of the origin and current state of things, Nietzsche’s ideas, especially his ideas of the overman with energy and freedom to do as he pleases, provide no satisfying explanation, but on the contrary, a lot of questions. What Nietzsche proposes could only lead to anarchy. Even for a person who does not believe in the divine origin of Christianity, it is obvious that its values have a positive impact in society. Nietzsche directs a substantial degree of his criticism to the main Christian believes. Concepts such as Guilt, Punishment, Bad Conscience, to which he dedicates an entire section of On the Genealogy of Morals (2006), are treated as if they were not only errors, but a conspiracy against what Nietzsche calls the natural human spirit, which according to him has been contaminated by Christianity. However, it is more than evident that it has been precisely the existence of that type of concepts and ideas what has disciplined man. It would not be exaggerated to state that ninety percent of the degree of civility with which humanity conducts itself is owed to Christianity. The German philosopher himself recognizes that if humanity were to distance itself from the idea of God, in general, and from the believe in Christian values in particular, it would lead to nihilism; this is a state of emptiness that will lead many to self-destruction. In this regard, we arrive now to a very troubling question. Let’s assume that, as Nietzsche conjectures, the entire system of believe upon which Christianity founds itself is a total lie; that there is no God at the end of its road, and that every element that composes it is no more than a man-made fiction. Given the fact that those values have been a great positive contribution to humanity, fro what reason are we supposed to abandon all that and embrace Nietzsche message of the death of God and Christianity? Doesn’t Nietzsche himself recognize that his ideas conduct to nihilism and Christianity to a state of certainty? Let’s go as far as assuming that Nietzsche’s conceptions in reference to the inexistence of God are true. Is it really better to hold on to this truth that leads to the self-destruction than to a fiction that leads to self-preservation? This is a very difficult question. We have no idea of where would these super-human values that Nietzsche proposes take us. This is the poetic form of Nietzsche’s explanation: So I sank once Out of my madness of truth, Out of my longing of days, Weary of day, sick from light, -Sank downwards, eveningwards, shadowwards: With on truth Scorched and thirsty: -Do you still remember, do you remember, hot heart, How you then thirsted?- That I am banished From all truth, Only fool, Only poet! Nietzsche’s obsession with truth, as the poem reveals, not only deviates him from truth, but also prevents him from having in mind that the truth is not necessarily a good thing at all times. This, of course, does not sound good. However, in addition to appreciating truth for what it is in itself, as reasoning beings that we are, it is extremely important that we take into consideration tat the practicality of the truth is equally important to truth.   Christian concepts such as prayer, grace, blessing, and many other concepts that according to the German philosopher do not have a clear connection with reality, provide men with a sense of inner spiritual unity, with peace of mind and heart that Nietzsche obviously sees as undesirable, but that, objectively speaking, seem to be extremely beneficial. But in addition to the passion with which Nietzsche criticizes Christianity, he also spends sometime discussing the founder of Christianity himself: Christ. In reference to Christ, however, it most be pointed out that Nietzsche enters into an obvious contradiction. On the one hand, he uses degrading epithets against Jesus Christ, such as idiot, but on the other hand, he claims that Jesus’ way of life has been distorted by his followers, and accuses the Apostle Paul of founding a religion that is contrary to that taught by Jesus. Nietzsche concludes that Jesus contribution was to teach others how is it that each individual must conduct himself as Jesus did during the incidents that led to his death in sacrifice. Jesus’ inaction, the fact that he did not defend himself during the events that surrounded his execution, is an example of how people should live their lives. At times, it seems as if Nietzsche refers to Jesus with certain tenderness. The case could be made, therefore, that Nietzsche tries to save the historical image of Christ while, at the same time, he declares war against all that has been presented and the legacy of Christ, which Nietzsche sustains is no more that an invention of his disciples. – The word Christianity is already a misunderstanding – in reality there has been only one Christian, and he died on the Cross. The Evangel Died in the Cross. What was called Evangel from this moment onwards was already the opposite of what he had lived: bad tidings’, a dysangel†¦ The Christian, that which has been called Christian for two millennia is merely a psychological self-misunderstanding. (2003, p. 163) However, let’s have one thing crystal clear here. Nietzsche’s criticism against actual Christians is obviously unfair if one takes into consideration that the masses of followers of the Messiah honestly try to imitate him, but are indeed surrounded by a social and political scenario that is totally different to the one in which Christ emerged. Not putting resistance to the physical attacks perpetrated against him had a particular purpose, that is, his execution by his enemies. On the other hand, his followers do not pretend, nor are they mandated by the Christian teachings to seek an opportunity to give their lives. In other words, the word, misunderstanding, which Nietzsche insistently uses, could be applied to Nietzsche himself. He is the one who is misunderstanding what Christ was and what Christianity is supposed to be. In his virtually fanatic criticism against Christianity Nietzsche launches a quasi-violent attack against priests. Nietzsche does not seem to recognize that priests have made any positive contribution to humanity. He adopts here a radical perspective and, according to his statements, priests are one virtually the worst type of ruling class that has ever existed. Nietzsche accuses priests of conspiring against what he calls the natural human spirit. In addition, Nietzsche accuses priests of denying men from exercising their free will when it comes to eating from ‘the Tree of Knowledge’. The beginning of the Bible contains the entire psychology of the priest. – The priest knows only one great danger: that is science – the sound conception of cause and effect. But science flourishes in general only under happy circumstances – one must have a superfluity of time and intellect in order to ‘know’†¦ Consequently man must be made unhappy – this has at all times been the logic of the priest. (2003, p. 177) In general, Nietzsche uses a very insulting language when criticizing Christianity. Instead of providing well founded logical thoughts, he decides to adopt a theatrical rhetoric that proves nothing, except the fact that Nietzsche hated Christianity. But, again, let’s bear in mind that hate an insults are not good arguments. It will be enough to take a look into the following quote, in order to verify up to what point is Nietzsche mad against Christianity. Christianity also stands in opposition to all intellectual well-constitutedness – it can use only the morbid mind as the Christian mind, it takes the side of everything idiotic, it proclaims a curse against the ‘spirit’, against the superbia of the healthy spirit. Because sickness belongs to the essence of Christianity, the typical Christian condition, ‘faith’, has to be a form of sickness. (2003, p.181) This insulting rhetoric, the use of words such as morbid, idiotic, sickness, etc., reveals nothing about Christianity, but does reveal a lot about their author. What do they reveal? It is quite evident: that the mind that produced such insults is precisely a morbid, idiotic, and sick mind. Works Cited Nietzsche, Friedrich, On the Genealogy of Morals, New York, Barnes Noble, 2006 —. Thus Spoke Zarathustra, New York, Barnes Noble Classics, 20005 —. Twilight of the Idols and The Anti-Christ, London, Penguin books, 2003                                     How to cite Nietzsche and Christianity, Essay examples

Structuration Of Dominance In Information - MyAssignmenthelp.com

Question: Discuss about the Structuration Of Dominance In Information. Answer: Introduction Corporates, not for profit organizations along with other organizations make use of Public Relations campaign (Johnston, 2009). Public relation campaign involves multiple activities that are planned in advance relating to certain specific goals for the campaign. A campaign of this nature progresses realising a specific objective then finds a message that will help attain such objective and finally communicating such message to a suitable group of audience. Reebok has been established to be a global athletic footwear company. The England based company operating as a subsidiary of Adidas distributing several fitness, running, CrossFit sportswear and clothing. The brand has several fitness wear and has specially intiated an Official Footwear and Apparel Sponsor of 2007 Avon Walk for Breast Cancer Series. Reeboks Pink Ribbon branded product as DMX Mega WalkR is based on the target to create social awareness for a cause of breast cancer. The scope of this analysis deals with analysing PR strategies and tactics used, along with its implication on the culture and society and its criticism(Blte, 2009). Specific communication strategies used for this campaign was social media by engagement of public. Facebook, Twitter, online blogs, Youtube sharing are increasingly getting accessed by public. Such media has been used to spread the objectives regarding the campaign by networking with millions of people. PR campaign and strategies tactics Public Relation campaigns are developed with specific objective as in this case, Reebok makes use of cause-related marketing efforts. Cause-related marketing is a communication technique for enhancing number of customer's perception towards the specific cause and the Companys involvement or help given towards the specific cause (Tench, 2009). Corporate social responsibility on the other hand, deals with companys techniques or capabilities to satisfy social needs. A good public relation campaign includes a clear objective for raising particular awareness for a brand or towards a product of that brand. Such specific objective definition can help enhance Reeboks brand image and contribute towards its increasing in sales by motivating change in public behavior. Earlier there had been various negative publicity regarding several well-known brands including Reebok regarding the ways that they manufacture their shoes. They had been accused of paying poor wages to their workers, further work ers were said to be suffering from bad working conditions. There had been instances were working conditions of workers had been criticized, also irregular payments or their ill-treatment in less developing countries had surfaced leading to a bad repute for these companies. The Avon Foundation announcement of Reebok being the official sponsor of 2007 Avon Walk for Breast Cancer Series helps a social cause on the rise(Hanzaee, 2011). The program was said to have weekend-long walking events taking place from May to October across eight cities in varied countries. Walking events help draw large crowd and attracts awareness, also it gets publicized easily (Grunig, 2009). The walking event had several thousands of participants, who would generate funds and awareness for fighting the cure for breast cancer. Reebok wanted to establish itself as a strong heritage brand for women with vision to fulfill individual potential with natural fit for its official footwear. Reebok had been making significant donation to the foundation and its symbolic Pink Ribbon collection sold across retailers worldwide is set to make donation to the foundation. Reebok would contribute to the charity from the proceeds of the sale of its shoes while retaining certain portions of the pr ofits. Strategies or tactics used for this campaign is walking initiative. As such programs will attract huge crowd, Reebok will be able to spread its message or objective easily. Role of PR practioner in culture and society Public Relation campaigns especially in cause related marketing and corporate social responsibility endeavor has a role in culture and society. Breast cancer is on a continuous rise and is responsible for maximum (62%) of total cancer deaths in women followed by ovarian and other types of cancers. With individual fighting for the cause alone has been significantly raising costs. With early detection and signs it has been found such cancers can easily be removed and individual can lead a normal life (Rice, 2012). There are various organizations that are committed to the cause to create awareness amongst individuals regarding the disease. Through efforts from multinational corporations and other not-for-profit organizations there can be change in attitude hence prevention of deaths amongst women detected with early signs of the disease. It is a great social cause with cultural implications that has been able to generate a positive impact through creation of awareness. With levels of po llution and Urbanisation on the rise, there is need for a constant social awareness such that its causes can easily be avoided. Reeboks ideology is centered or mission is focused on raising level of fitness amongst youths, women and others. Earlier the Company manufactured and designed shoes mostly for athletes. The Company realized a great corporate social responsibility in raising awareness for breast cancer. It started designing shoes for women specially towards the specific cause. Designing shoes for specific cause will enable public relation specific to the cause. Greater consumer awareness can be developed towards the particular product (Theaker, 2017). With specific PR strategies along with communication techniques, the brand will try and build up a corporate image. Reebok had been building a brand image for staying fit by walking or running with their shoes, now such brand image will be extended towards specific health cause. With sales of these pink ribbon shoes, Reebok will donate proceeds to Breast Cancer Foundation. Through its continued efforts it will be able to eradicate such cancers in the lon g-run. Consumer especially women will be bent on purchase of such shoes not only for their quality but also for their special cause(Naveed, 2012). In developed countries where such cancers are on the rise, consumers will be more oriented to select the brand over others due to its noble social cause. Implications of chosen PR campaign for culture, society and the public Public Relations campaigns objectives will be deemed to be attained while a specific group or public can be changed. Specific objective defining for a particular campaign will help focusing and planning towards execution of the campaign (Macnamara, 2008). Clear message from the organization needs to be communicated towards the public without any risks of ambiguity. Ideally, the message has to be well suited such that audience can get into action after receiving of the same. The target audience has to be well defined such that not the entire population but a specific component as in this case women can be attracted. Targeting Reeboks PR campaign at women specifically will help cater to the cause in a better way. America has a high percentage of women suffering from the disease and raising awareness to remain fit can help the cause greatly. Reeboks PR campaign will be targeting women with a host of related products such that the cause can be highlighted. The Avon Walk event staff were provided with footwear, apparel, accessories along with the walkers, volunteers, medical staffs and crew. There will be T-shirts that will help fundraising for the event (Smith, 2013). The event was hosted in Washington D.S., Boston, Chicago, Denver, San Francisco, Los Angeles, New York and Charlotte. The event had been effective in raising in the year 2003 to 2006 a little more than $150 million. The Avon Walk for Breast Cancer Series is a public charity that was established in the year 1955. A PR campaign can have a set of implication towards the culture, society and the public in general. A well-defined target audience along with properly framed message can help PR effective in its messages and communication. PR techniques are used across for communicating to the consumers or public as in this case with a specific cause. Therefore, implication of PR campaign has an informational objective or implication to it. Reeboks aim was to raise level of awareness partnering with Avons program. Donating for a cause from proceeds of a product is a noble cause. Through this endeavor, Reebok will be able to give back to the society more than it takes from it. Raising awareness regarding breast cancer and donating was the fundamental attribute of the program. Secondly, attitudinal objective was the secondary implication on the culture, society and greater public. The aim of Reebok was to change attitude of people towards breast cancer and generate strategies such that such diseases ca n easily be tackled. Earlier fitness was a word that was well-suited for athletes only. Fitness was defined rather in narrow manner that did not include women. With Reeboks new brand ideology, women was included into the fitness regime and they could struggle for their health also. Health consciousness attitude was raised through this program by extending the specially ribbon shoes. Thirdly and most importantly a behavioral implication on the culture, society and public was targeted through this PR campaign. The Avon Walks for Breast Cancer with Reebok is an initiative that will help women to remain active and healthy. There is tremendous unawareness regarding breast cancers and their initial screening. The objectives are meant to accomplish a legitimate and clear goal for promotion of the brand with womens awareness by Avons forum. Analysis of PR campaign PR campaigns is meant at spreading message from Reebok to a wide spectrum of public. The PR topic that has been selected by Reebok is of a wide public interest. Reebok makes use of activism and grassroot communication technique for spreading awareness for the social cause. Breast Cancer is a social cause which attracts high interests from the government, public in general, medical practioner and others (Gur?u, 2008). Reebok has made use of activism communication as it has a great social cause further grassroot communication helps in launching of the message with multiple people appeal. The aim of the PR campaign was to attract a small group of audience and then spreading it across a larger group or much larger type of audience. Through Avon Walk campaign, costs related to the campaign was lowers compared to any other marketing efforts. The campaign was spread across a wide number of locations, which helped spread the message with definitive market segment. There are no other competitors or sellers in the industry that has specified cause for their women oriented product. This market segment does not have any other product of interest that can influence a broader group of individuals or people. Activism in communication entails direct efforts towards promoting social reforms or improvements. Reebok aims to transform the society especially in America that suffers from the high incidence of the disease. Setting an example in women fitness it will help express it concerns towards the disease. Reebok hosted a tent in the Wellness Village for serving participants, who were away from their homes during Saturday night of the event. During the campaign, audience as well as walkers can preview the footwear and apparel that was especially designed for the event by Reebok. The walk had taken place in the weekend with two options of walking a marathon of 26 miles or half the marathon of 39 miles in a two-day time. Various celebrities had participat ed to increase publicity and promote the campaign in a better manner. Grassroot communications has helped efforts of this PR to interact with public. Through public interaction it was possible to raise awareness further as compared to setting up a lone event. Criticism of PR profession and industry merits and demerits Public relation campaign is selected by corporates and businesses for creating greater awareness regarding their products and towards specific cause, they are contributing towards. PR campaigns designs communication strategies and techniques for maintaining relationship with the organizations target audience (Watson, 2012). With new releases and news content organizations does need to design specific PR campaigning. Reebok with its introduction of special shoes for women included social cause of breast cancer awareness. This helped target a greater n umber of audience for the Company. Success of the campaign was focused on displaying interests of stakeholders with their concerns. All efforts made towards PR are meant at generating positive impacts on the organization towards communicating their brand name. However, prior to initiating a campaign demerits or negatives associated with PR has to be evaluated. Organizations need to realize the potential harm that a PR endeavor or a PR pr ofessional might actually cause them (Gandy Jr, 2013). The harm might not directly be in the eyes of the public but to its important contacts or the Company itself. As Reebok prior to applying PR campaign for partnering with Avon had to evaluate its merits as well as demerits. Merits of PR campaigns might be multiple in nature that can be rated for the Company. As Reebok considers that PR might be the best effective method for promotion of its brand name and extension of its brand identity. Prior to this initiative Reebok was considered mainly a brand that could be used by athletes not regular people. This campaign helped changed the entire scope of definition for Reeboks products as being an extension for women fitness and health prospective. PR professionals in the Company helped communication build a favorable image for not only its products but also its Company (Toth, 2013). In the minds of the customers, there was a brand new definition of Reebok that could be identified with women too. Addition of the new target customer group was possible successfully through efforts made by Reebok. Secondly, a PR campaign provides detailed information regarding target market compared to any other promotional events or forms. The Walking for Breast Cancer was not on ly an amazing way to raise funds for the Company but also a method for promoting brand name of the Company and its new products. PR professionals can tackle efficiently ways of promotions that can help organizational growth. Reebok had attained some form of consistency in its products and consumer platform. With its business spread across the globe and it being an official partner for various sports and games, there remained hardly any new areas that it could explore. Its shoes and apparel were meant for men ignoring the broader sector of the demography comprising of women. Shoes were designed in a manner that attracted only men and there was hardly any separate definition for women, hence it introduced shoes looking more appealing to women with pink ribbon. The colors with its other attributes signified that women could use the brand in their regular wear as well. Thus, a new customer segment that could allow growth of the Company in this segment was created. It was only possible d ue to cause-related marketing of Breast Cancer awareness (Danowski, 2008). In absence of which Reebok would have had to look for a separate dimension to attract its female customers. Most importantly a PR professional can handle efforts of the Company in a more efficient manner. Costs incurred by PR professionals is significantly less when compared to those that the Company would have otherwise spent in its marketing endeavors. Thus, cost effectiveness and efficiency is a critical factor that can be counted as a major merit in PR profession and the industry. With large number merits associated with PR there remains hardly any demerits to evaluate, however the same has to be evaluated for successful outcomes. Disadvantages of PR professionals and industry is when differing ways of promotions are used. When advertisement, magazines, newspapers, television, radio and internet are included and used together. There remains relatively less control over the message that is delivered finally to the target audience, who gets confused. Such efforts creates more of confession that actually catering to effectiveness in the targeted message (Chan, Retreived on 15th January 2018). Reebok has used several ways to communicate its message to targeted audience but mostly through direct contact, which makes it effective hence, this disadvantage is not applicable for Reebok. PR campaigns are used as a method for communication and used to transfer news to certain media as news reported or other personnel. The reporter then redesigns such information to form a part of the news and can often be distorted in nature. Therefore, final message delivered across to the end audience might not be effective and according to planned by the Company. For Reebok, it tried to make the message as effective as possible by way of reducing any errors that might creep in. Its direct hosting of the event allowed news reported to directly derive from the message and jot it down on paper before putting the message. PR sometimes might be ineffective as it is incapable to produce high yield on promotional expense. In case reporters finds the message to be infective then they are less likely to run the message on their channels. there has to be a greater value that is yield by the news for reporters to highlight the same across their media. In case of Reebok it had joined cause with Avon Walk the Cause for Breast Cancer. With two giants showcasing single event there was a lot of noise around it, hence reporters did message it. There was a lot of coverage for the campaign as celebrities on 10 August joined the walk at Lake Titiwangsa. Avon Cosmetics spread the awareness to Malaysia for early detection of signs relating to breast cancer by breaking barriers in providing quality care. This attracted lot of media attention with Mix FM radio also promoting the event. Problematic criticism of PR campaign PR campaign developed by the Company can cause criticism or challenges often. Though not all PR campaigns faces criticisms, there are some that needs to be dealt with in a manner such that companies can overcome them effectively. Though a company devises PR campaign taking into consideration all factors and ignoring major negatives in it, often there arises some criticism. Reeboks campaign had been effective I n winning hearts and confidence of many people towards raising of awareness (Apollonio, 2008). However, various critics criticized that the organization aimed at retaining some profits still while donating maximum amount to breast cancer cause. Some argues that majority of the proceeds that will be generated from the Companys sell of pink ribbon shoes for women will be retained by the Company itself. Reebok have been heavily promoting its cause-related marketing efforts with products using pink ribbon. They had however put an arbitrary ceiling on the amount of donation that wil l actually go towards such cause meaning that once actual when maximum ceiling has been met, the Company will continue its sell of pink ribbon products without additional funds getting contributed to breast cancer organizations. Reebok had set a maximum donation limit to $750,000 without letting its customers actually know regarding the same. therefore, some criticizes that certain purchases had gone to donation for the specific cause whereas others did not go towards donation (Hill, 2017). The PR initiative of the Company can be thus challenged for spreading incomplete information or communication to its customers avoiding parts it did not wish to. Conclusion Public relations campaigns are aimed at transfer of information from organization towards those of target audience. PR efforts can be multiple in nature, here which has been cause-related marketing in nature. Analysing PR trends of the Company it can be said that, it was successful and effective in nature as it was able to create awareness and also sales of the product. The product dimension created a new segment for the Company that led to its market share growth as well. Overall effectiveness of a PR campaign depends upon the effectiveness in which objectives of the campaign has been designed. Reference Blte, A.W., Kint, M.J., Miers, A.C. and Westenberg, P.M., 2009. The relation between public speaking anxiety and social anxiety: a review.Journal of Anxiety Disorders,23(3), pp.305-313. Chan, J. (Retreived on 15th January 2018). Celebs walk to raise awareness on breast cancer. https://www.thestar.com.my/news/community/2008/08/04/celebs-walk-to-raise-awareness-on-breast-cancer/. Danowski, J.A., 2008. Short-term and long-term effects of a public relations campaign on semantic networks of newspaper content: Priming or framing?.Public Relations Review,34(3), pp.288-290. Gandy Jr, O.H., 2013. Public relations and public policy: The structuration of dominance in the information age.Rhetorical and Critical Approaches to Public Relations II,131. Grunig, J.E., 2009. Paradigms of global public relations in an age of digitalisation.PRism,6(2), pp.1-19. Gur?u, C., 2008. Integrated online marketing communication: implementation and management.Journal of communication management,12(2), pp.169-184. Hanzaee, K.H. and Farsani, F.T., 2011. The effects of brand image and perceived public relation on customer loyalty.World Applied Sciences Journal,13(2), pp.277-286. Hill, M.D. and Thompson-Hayes, M., 2017.From Awareness to Commitment in Public Health Campaigns: The Awareness Myth. Rowman Littlefield. Johnston, J. and Zawawi, C., 2009.Public relations: Theory and practice. Allen Unwin. Macnamara, J.R., 2008. Research in public relations: A review of the use of evaluation and formative research. Naveed, N., 2012. Role of social media on public relation, brand involvement and brand commitment.Interdisciplinary journal of contemporary research in business,3(9), pp.904-913. Rice, R.E. and Atkin, C.K. eds., 2012.Public communication campaigns. Sage. Smith, R.D., 2013.Strategic planning for public relations. Routledge. Tench, R. and Yeomans, L., 2009.Exploring public relations. Pearson Education. Theaker, A. and Yaxley, H., 2017.The Public Relations Strategic Toolkit: An essential guide to successful public relations practice. Routledge. Toth, E.L., 2013. The case for pluralistic studies of public relations: Rhetorical, critical, and systems perspectives.Rhetorical and critical approaches to public relations, pp.3-15. Watson, T., 2012. The evolution of public relations measurement and evaluation.Public Relations Review,38(3), pp.390-398.